Business
BY JOVANNA AGUILAR
Kourtni Stanaker’s business aspirations started in 2017, leading her to open Sydney Jayde & Co in 2024.
Sydney Jayde & Co is known for its matching sets.
Founded in November 2024, Sydney Jayde & Co o ers women’s clothing at a location on Rayford Road.
PHOTOS BY JOVANNA AGUILAR COMMUNITY IMPACT
Sydney Jayde & Co o ers inclusive boutique in Spring
In the midst of struggling with postpartum depression in 2017, Kourtni Stanaker found her call- ing as an entrepreneur when a home-based clothing business ignited her passion for providing clothing for women of all sizes. After years of selling clothing online via Facebook Live, Stanaker launched her own boutique, Sydney Jayde & Co, naming it after her daughter. “I feel like, once I had my daughter, that was a driving factor for me, to create something for her, something that she could be proud of, something that she could be involved in, something that gave me exibility to be a full-time mom,” Stanaker said. What’s special about it? Stanaker, a Spring-area resident, said she and her husband, Trevor Stanaker, revamped the place to create a welcoming space for all women. “I sell cute clothes, don’t get me wrong, but I think that a lot of people, especially post-COVID, are just looking for somewhere to be and feel included,” Stanaker. Stanaker said plus sizes are not usually as available in mainstream clothing boutiques. Making it her mission to o er something for everyone, Stanaker said she made sure to include plus sizes when selecting clothing for her brand. “It was pretty groundbreaking, in my opinion. And whenever I really started to build the trust of those ladies, and then it got to the point where there were some months where plus size was the majority
of my sales,” Stanaker said. In addition to Sydney Jayde & Co, Stanaker founded an additional brand, Heavenly Woods Candle Co., where she o ers fragrance products in boutiques all over the country. What to expect At Sydney Jayde & Co, Stanaker said customers can expect a warm and welcoming environment. “Sydney Jayde & Co is a place where women can come and truly be themselves and just kind of let their shoulders down and put something on, and look in the mirror and truly feel con dent,” Stanaker said. “And just knowing that I’m able to provide that for even one person, especially coming from ... the darkness that I came from ... just to be able to turn it around for even just one person is enough for me.” With sizes from small to 3XL, the boutique o ers elevated everyday clothing and matching sets for ages from teenagers to senior women. With inven- tory changing by the season, brands o ered include Umgee, Zenana and Intro. Sydney Jayde & Co also holds community events such as beginner mahjong classes and pop-up markets, and it often sponsors local school events. “I try not to say ‘No,’ anytime somebody comes and asks for a sponsorship or asks if I would donate a gift basket,” Stanake said. “I’m very into being a part of my community, and I want to be a company that the community can depend on.”
Sizes at Sydney Jayde & Co range from small-3XL.
Stanaker has a fragrance company with products sold online and at her boutique.
ALDINE WESTFIELD RD.
99 TOLL
BIRNHAM WOODS DR.
N
2757 Rayford Road, Spring www.sydneyjaydeandco.com
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THE WOODLANDS EDITION
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