Government
BY GRANT CRAWFORD
Jamon and Paula White, Founders
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The billboard in question is located on RM 620 in Round Rock.
GRANT CRAWFORD COMMUNITY IMPACT
Round Rock billboard faces removal amid violation
A billboard built on RM 620 in Round Rock drew attention from city o cials in August, over a year after a political action committee attempted to change a local sign ordinance. What’s happening? The billboard is managed by MediaChoice, which handles a portfolio of billboards throughout the state, according to its website. Located at 16420 RM 620, in Round Rock’s extraterritorial jurisdiction, the signage violates a city ordinance that prohibits billboards within 150 feet of the roadway, City Manager Brooks Bennett told Community Impact. Bennett said the city has “been in discussion with the attorney of the property owner [and] that they intend to come into compliance with our code,” which would mean the removal of the billboard. There is no indication when the sign will come down. The background In 2022 and 2023, MediaChoice met with Round Rock o cials in an e ort to build new electronic billboards along I-35 and SH 45.
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City Council chose not to reverse its current ban on billboards. In late 2023, a political action committee called Keep Round Rock Safe began a campaign to install electronic billboards that would feature local advertising and public safety messaging. At the time, the PAC’s website displayed a variety of busi- nesses as supporters, including MediaChoice. The latest billboard in Round Rock comes after the city of Austin led a notice of violation for another billboard by MediaChoice on Bee Caves Road. Round Rock council planned to go into executive session at its Aug. 28 meeting to discuss potential litigation related to the sign. MediaChoice did not provide comment by press time.
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ROUND ROCK EDITION
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