BY COLBY FARR
Money raised for Momentous Institute The tournament raised ore than $33 million was raised for Momentous Institute 2021 and 2024. Drago estimates the 2025 tournament raised $5.7 million.
Before you go
Measuring the impact
The tournament is officially hosted by the Sales- manship Club of Dallas and benefits the Momen- tous Institute, a mental health organization that offers support for children and families across the U.S. and the globe. “One of the things that makes our tournament unique is we exist solely for the reason of being a fundraiser for Momentous Institute,” Drago said. Since 1968, the tournament has raised more than $195 million in total for the institute. Momentous Institute was founded in 1920 by the Salesmanship Club. It provides mental health services, education, research and training within the community, Drago said. That is partly done through a social emotional learning curriculum developed for pre-K through fifth grade students, according to Momentous Institute’s website. The institute runs its own school, the Momen- tous School, in Dallas that utilizes the same curriculum, Drago said. “We use our mental health practices that we
The CJ Cup Byron Nelson tournament will continue to promote mental health while maintaining its momentum, Drago said. “Our motto here is ‘It’s more than a game,’” Drago said. “It’s about supporting mental health.”
$12M
$10M
$8M
$6M
CJ Cup Byron Nelson golf tournament • May 20-24 • 8000 Collin McKinney Parkway • $50-$400 (admission)
$4M
$2M
$0
4 public venues to return: • House of CJ: indoor venue at hole 18 featuring Korean entertainment brands and food • The Pavilion: covered viewing deck at hole 17 • Garrison Brothers Distillery Bunker: covered outdoor area at hole 9 that offers craft cocktails and a concessions stand • The Green: retail marketplace at hole 10 that sells golf lifestyle brands
2021
2022
2023
2024
SOURCE: MOMENTOUS INSTITUTE/COMMUNITY IMPACT
have been employing over the last hundred years, and we have molded that into our curriculum at our school,” he said. “Basically, to show that rig- orous academics coupled with this mental health lens gives far better results than just one without the other.”
SOURCE: SALESMANSHIP CLUB OF DALLAS/COMMUNITY IMPACT
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