Bastrop - Cedar Creek Edition | October 2025

Government

BY AMANDA CUTSHALL & JOEL VALLEY

Bastrop adopts new marketing team

Zooming in

Discover Bastrop will also allow the city to have “a united marketing front”—an eort that will be led by Main Street Manager Michaela Joyce. “This transition will maintain support for arts and culture in Bastrop while improving eciency, coordination, and accountability across related programs,” Joyce said. Bastrop City Council approved the dissolution of the Bastrop Cultural Arts Commission and transitioned its functions to the Bastrop Cultural Arts Committee, which will be housed within Discover Bastrop. “We’ve got a cadre of new sta that’ll help make [Discover Bastrop] come to fruition this year,” Carrillo-Trevino said.

Visit Bastrop is no longer a contractor for the city as of Sept. 30, Bastrop City Manager Sylvia Carrillo-Trevino said. The destination marketing organization has promoted Bastrop since 2018. Now, city ocials will roll out a new entity: Discover Bastrop. As of press time, city ocials had not provided Community Impact with a statement. “What does that mean to you? That means the ability to be ecient,” Bastrop City Manager Sylvia Carrillo-Trevino said during her State of the City address in early September. “We’re going to be able to do all those things that the [hotel occupancy tax] fund was intended to do.” Carrillo-Trevino discussed how HOT funds will be applied toward a variety of projects, including improvements to the Convention and Exhibition Center—a facility that has needed a new roof for “a signicant amount of time.”

“The long-term plan is that [the Convention and Exhibit Center] building becomes a recreation center. I want to make sure that it is in good condition. The last thing I want to turn over is a building that is in disrepair that we’ve not managed

to upkeep well.” SYLVIA CARRILLO TREVINO, BASTROP CITY MANAGER

Ocials said the goal is to transition the convention center into a community recreation center.

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BASTROP CEDAR CREEK EDITION