McKinney | March 2023

TOP THREE REQUESTED INJECTIONS B-12 (methylcobalamin)

Why: may boost energy, mood and sleep Recommended frequency: once a week

The B12 Store Frisco 2601 Preston Road, Ste. 1262, Frisco 469-920-8506 www.theb12store.com/frisco.html Hours: Mon.-Thu. 11 a.m.-7 p.m., Fri.-Sat. 11 a.m.-8 p.m., Sun. noon-6 p.m. Expected time for results: Customers report they almost immediately have less of an appetite, and are able to eat less and be satised. Price per injection: $50* *The price is the same if the product is injected by sta or self-injected. Expected time for results: Some customers report results within hours while others say within a day. Price per injection: $25* Magnesium Why: It is a mineral and can help reduce migraines, blood pressure, PMS symptoms and more. Kennon Rider said he takes it because it helps with his leg and foot cramps. Recommended frequency: as needed Expected results: sometimes within a week Price per injection: $30* Extreme lipotropic Why: It helps reduce appetite and cravings, and increases metabolism. Recommended frequency: weekly 3 2

REGIONAL BUSINESS FEATURE

Kennon Rider and his wife, Lisa Reber-Rider, opened the Frisco location in 2020.

PHOTOS BY KAREN CHANEYCOMMUNITY IMPACT

The B12 Store Frisco store oers all-natural vitamin injections and more W hile working as a university professor and marriage counselor in Dubai, a duo-career path he followed for 35 years, Kennon Rider decided it was time to come back to BY KAREN CHANEY

energy, immunity and weight loss,” Rider said. The business was named for one of the products. “About 60% of our customers come in for the B-12 shot, because it is so great for energy, mood and sleep,” he said. “Then they add other things very often, because they see we have a whole host of injectable vitamins and supplements that are helpful.” Most products are administered via an injection. However, a few oral lipotropics, vitamins and nutrients are oered. “The reason we exist is, when you take oral vita- mins, they pass through the digestive system, which strips out a lot of the value,” Rider said. “But when you take an injection, it goes through the muscle into the blood stream very quickly, and it is more available to your system.” Rider said he and his sta—all of whom are nurses—recommend products for customers’ concerns. When customers return with results, such as weight loss or growing hair after chemo, they feel successful. “I’ve spent my entire career helping people with mental, emotional and social issues,” Rider said. “I’m still in the people business, but I’m turning attention to physical health and wellness.”

America and opted for a vocational change. “I didn’t want to start over with a counseling practice at my age,” Rider said. “However, it turns out that would have been much easier.” Rider and his wife, Lisa Reber-Rider, bought the rights to The B-12 Store brand and have the license to use the brand in the Dallas-Fort Worth area. The couple opened their rst The B-12 Store in Frisco in Stonebriar Mall in 2020. They opened another location in Grapevine Mills in 2021 then another in The Parks Mall at Arlington in 2022. Rider said he was introduced to the business concept because he frequently traveled back and forth between Dubai and Fort Lauderdale, Florida, where his friends owned a The B-12 Store. “I’d been suering from jet lag for 16 years. I took the B-12 shot when I landed, and it was amazing how much better I did with jet lag,” Rider said. After researching products and meeting the owner of the brand he felt this was something he could do. “The three things we talk about in our ... spiel is

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Now more than ever, personalized advice matters Senior Financial Advisor 972.369.1945 or jeffrey_a_snyders@ml.com

Jeffrey A. Snyders, CFP®, CDFA®, CRPC® Senior Vice President Senior Financial Advisor 972.369.1945 or jeffrey_a_snyders@ml.com Jeffrey A Snyders, CFP®, CDFA®, CRPC® Senior Vice President Senior Financial Advisor Merrill Lynch Wealth Management 6950 TPC Drive Ste 200 McKinney, TX 75070 Merrill Lynch Wealth Management 6950 TPC Drive Ste 200 McKinney, TX 75070 Merrill Lynch Wealth Management 6950 TPC Drive Ste 200 McKinney, TX 75070 972.369.1945, jeffrey_a_snyders@ml.com Merrill Lynch Wealth Management 6950 TPC Drive Ste 200 McKinney, TX 75070 Jeffrey A. Snyders, CFP®, CDFA®, CRPC® Senior Vice President Senior Financial Advisor 972.369.1945 or jeffrey_a_snyders@ml.com Jeffrey A Snyders, CFP®, CDFA®, CRPC® Senior Vice President Senior Financial Advisor 972.369.1945, jeffrey_a_snyders@ml.com Merrill Lynch Wealth Management 6950 TPC Drive Ste 200 McKinney, TX 75070

Jeffrey A. Snyders, CFP®, CDFA®, CRPC® Senior Vice President Senior Financial Advisor 972.369.1945 or jeffrey_a_snyders@ml.com

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MCKINNEY EDITION • MARCH 2023