McKinney | March 2023

BUSINESS FEATURE Daydream Hair Studio Owners aim to foster community through hair T he owners of Daydream Hair Studio in east McKinney started their own salon after is an escape from everyday life, Rowe said. “With our clients, yes, they’re BY SHELBIE HAMILTON

failing to nd an existing salon where they loved to work, co-owner Demi Rowe said. Rowe, along with Elyse Heijligers and Jessica Dickerson, opened Day- dream Hair Studio in May 2021. The trio had worked together previously at a dierent salon and wanted to nd a place where they could continue to work together. When they were not able to nd the right spot for them, they decided to open their own salon. The opening of the salon was during both the COVID-19 pandemic as well as during Rowe and Heijligers’ maternity leave periods, Rowe said. “We just knew we’d had a lot of suc-

clients, but they’re also our friends in a way. We spend our days with them. We know so much about their lives, and they know so much about our lives,” Rowe said. The salon has eight stylists, includ- ing the owners, and oers a variety of services, such as hair color, balayage, highlights, extensions, up-styles and more. The business is also a family salon, oering women’s, men’s and children’s haircuts, Rowe said. “Most of our clients feel comfort- able here and enjoy being here,” Heijligers said. “Prioritizing your

Daydream Hair Studio owners (from left) Demi Rowe, Jessica Dickerson and Elyse Heijligers opened the salon in 2021. (Photos by Shelbie Hamilton/Community Impact)

TOP 3 STYLES TO TRY

The top three most requested styles at Daydream Hair Studio involve three dierent types of hair transformations. BALAYAGE This hair coloring technique, also called lived-in color, oers a low-maintenance style that does not require frequent touch-ups. WOMEN’S HAIRCUT This service can transform a client’s hair into a new style. Every haircut at Daydream Hair Studio comes with a shampoo and blow-dry service. EXTENSIONS

experience here is just as important as what your hair looks like.” The salon is also an open-concept salon. This format was intentional to promote collabo- ration between the stylists, Rowe said.

The salon’s owners emphasize client experience just as much as service quality.

“YES, THEY’RE CLIENTS, BUT

THEY’RE ALSO OUR FRIENDS IN A WAY. WE SPEND OUR DAYS WITH THEM.” DEMI ROWE, COOWNER

cess as hairstylists, and we just knew that we could do it. We felt condent that our clients were going to keep coming to us,” Rowe said.

The hair salon uses Invisible Bead Extensions, oering a seamless, blended and

“Having the open space and just being able to see what each other’s doing, being able to easily ask for advice, that was really important to us,” Rowe said. As the hair studio has grown, Rowe has considered that the future of Daydream Hair Studio may include a move to a bigger space to accom- modate more stylist stations. They are also considering implementing an apprenticeship program for new hairstylists, Rowe said.

customizable look.

The hair salon is located near McK- inney’s historic downtown square. The location oers a unique space that ts the salon’s needs, such as ample parking for clients, Rowe said. “We chose to grow in downtown McKinney because we loved the cul- ture and community that it fosters,” Dickerson said. The atmosphere of the salon aims to be inclusive and welcoming, as if a client’s time getting their hair done

The salon oers a variety of services.

DAVIS ST.

Daydream Hair Studio 206 S. Kentucky St., Ste. 100, McKinney 469-406-2584

www.daydreamhairstudio.com Hours: hours vary Mon.-Sat.; by appointment only; closed Sun.

HENRY ST.

1901 E. SpringCreek Pkwy. Plano, TX 75074 972.633.9595 sales@reflectionsplano.com dream venue! WELCOME TO YOUR 75 WEDDINGS • PRIVATE EVENTS • FUNDRAISERS & GALAS • CORPORATE EVENTS • ELOPEMENTS • EXQUISITE IN HOUSE CATERING

MCKINNEY EDITION • MARCH 2023