REGIONAL BUSINESS FEATURE
BY GREG PERLISKI
WHATMIGHT TAKE US ANHOURMIGHT TAKEMOMAND DAD40HOURS. ANNMARIE HATFIELD, PARTNER, COLLEGE INROADS
Dee Kohlho (left) works alongside Hateld (center) and Mike Davila (right).
COURTESY COLLEGE INROADS
Annmarie Hateld helped incorporate College Inroads in 2011.
Annmarie Hateld, right, meets with student Savannah Rocca to review college application materials. Today, most educational consultants meet with families and students online to ensure goals are met. College Inroads F all is a competitive season for area high school seniors, but it is not just about sports. Fall is the time to think beyond as the University of Texas to Ivy League colleges such as Harvard. In a competitive environment, it pays to have a broader set of options, Hateld said. Students nd the right degree plan using systematic approach COURTESY COLLEGE INROADS
GREG PERLISKICOMMUNITY IMPACT NEWSPAPER
THE COLLEGE INROADS APPROACH The company oers a 14-step approach to college selection and application that most students are recommended to begin in their sophomore year of high school. Highlights of the plan include:
to understand scholarships and other options to pay for college, said Annmarie Hateld, a partner at College Inroads and past board member of the Lake Travis Educa- tion Foundation. Often parents do not seek aid, fearing they will not qualify. College Inroads avoids this, she said. “We know what we are doing,” she said. “What might take us an hour might take mom and dad 40 hours.” In 2019, some 2.1 million people, or 66% of those who completed high school, immediately enrolled in college, according to the National Center for Educational Statistics. Hateld said often those who apply are focused on the same set of colleges—from public schools such
personality assessments to identify talents and career interests identify academic degrees, coursework and the best college match development of a student’s educational resume nancial preparation for parents college essay and application preparation and completion
high school, and that means prepar- ing college applications to stand out among the millions sent each year. Simply deciding what schools their children should apply to can be as daunting as writing essays for many families. That is where the educational consultants at College Inroads can help. Started in 2009 as a small business, College Inroads today has grown its customer base nationwide oering an extensive, structured plan that can show students their strengths and talents and how to apply these to their college search. For parents, there is the opportunity
“Everyone is applying to the same schools. One of the things we focus on is matching the student to the right college,” she said. “Sometimes the No. 1 college ends up being fourth or fth on the list after going through the process.” Educational consultants at College Inroads also push students along—making sure college essays are completed and submitted on time, Hateld said. “I had one parent tell me, ‘I got to be the cheerleader, and you were the nagger, pushing to get every- thing done,’” she said.
College Inroads 512-200-3626 firstname.lastname@example.org www.collegeinroads.com
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