Prosper - Celina | May 2026

Development plans underway for future corridor From the cover

The big picture

Celina tollway overlay Suburban zone: urban character, higher-density development High-rise zone: commercial, oce and light industrial uses 60

Prosper DNT development subdistricts

1 US 380 Gateway: medical and innovation districts, highway retail and services 2 Prairie Neighborhood: neighborhood, mixed-use village and commercial village 3 First Street Neighborhood: retail and mixed-use villages 4 Downtown West: mixed- use, mixed-density village and historic silo district 5 Faith Community: multiuse development 6 Prosper Trail Neighborhood: mixed-use retail, mixed-use density and design district 7 Frontier Parkway Gateway: regional commercial destination, mixed-use employment and mixed-density

As the Dallas North Tollway extension gets closer to opening next year, Prosper and Celina ocials are working to dene what growth along the corridor should look like before development pressure accelerates. Both cities have spent the past few years working with property owners and rening land-use plans and development standards for their stretch of the tollway. Celina has at least 10 miles of future tollway, while Prosper has 3 miles. In February, Prosper Town Council adopted new tollway development standards for seven areas to guide future land use and infrastructure needs. In Celina, city ocials recently approved authorizing a market study to evaluate which future land uses would bring the best long-term return. Celina Mayor Ryan Tubbs said the city sees the tollway as Celina’s “golden growth corridor,” particularly in the stretch from Punk Carter Parkway to Moberly Road, where ocials are targeting higher-intensity commercial development that can anchor long-term job growth. “We really want the highest and best use [there], whatever is going to drive the most commercial trac, whether that be retail or it may be corporate relocations and job centers,” he said.

Suburban zone

FRONTIER PKWY.

Celina

Prosper

High-rise zone

PROSPER TRL.

Suburban zone

DNT TOLL

FIRST ST.

DNT TOLL

380

MAP NOT TO SCALE

SOURCES: TOWN OF PROSPER, CITY OF CELINACOMMUNITY IMPACT

What they’re saying

How it works

While Prosper and Celina are using dierent tools, local ocials said the goal is to set clear expectations for development before the tollway opens. The majority of high intensity development would be in Celina’s high-rise zone and Pros- per’s entryway corridors at US 380 and Frontier Parkway. Anthony Satarino, president of Celina’s Eco- nomic Development Corp., said Celina would tailor incentives to specic users or developers using tools such as job grants or tax rebates. In Prosper, Mayor David Bristol said the town is focused on attracting developments through performance-based incentives. The Town Council also created a special funding zone in December encompassing the tollway, called a tax increment reinvestment zone. Satarino said tollway planning is tied to broader regional transportation corridors, such as US 380 and the Collin County Outer Loop, which will help shape future employment and commercial growth areas.

“Our objective … is to go after those more intense uses that are going to really be able to provide a sustainable economy.” RYAN TUBBS, CELINA MAYOR

“We want to make sure that we’re growing in the

way that impacts our community.” ANTHONY SATARINO, PRESIDENT OF CELINA’S ECONOMIC DEVELOPMENT CORP.

“We have 3 miles that we have to manage, and we’ve got to get it right.” MARIO CANIZARES, PROSPER TOWN MANAGER

“This is not next year’s development. This is literally a blueprint for the next 25

to 50 years.” DAVID BRISTOL, PROSPER MAYOR

COMMUNITYIMPACT.COM