Business
BY JESSICA MCLAREN
Brittani Shepherd’s wedding planning career began with coordinating her sister’s wedding in 2009. That experience sparked a passion that has grown into Cherished Lane Events, a Leander-based, full-service wedding and event planning company serving Austin and the sur- rounding areas. After planning her sister’s wedding while working as a music teacher’s assistant, Shepherd enrolled in wedding and event planning school. She graduated in 2012, just one week after getting engaged—to a man she met at the very rst wedding she coordinated on her own. What’s special about it? A self-proclaimed “people pleaser,” Shepherd has built her business on attention to detail and personal connection over the past 15 years. She o ers four planning packages ranging from day-of coordination starting at $1,500 to full planning services from $5,000 to $8,000. Her day-of coordination actually begins six weeks before the wedding, giving her time to nalize time- lines, coordinate vendors and ensure every detail aligns with the couple’s vision. Shepherd brings more than just organizational skills to each event, she said. As a cottage baker since age 9, she o ers DIY oral services and creates custom dessert bars featuring mini pies, chocolate-covered treats and specialty dessert cups for additional fees. She also provides complimentary content cre- ation, shooting and editing wedding day footage that couples receive sooner than most professional photographs, she said. “Content creation is really a thing now, and people are charging $1,200-$1,500 for it,” she said. “To me, it’s a gift I can give to my couples.” Serving couples across the region Based in Leander, Shepherd also serves as in-house coordinator and booking manager at Shiraz Garden venue in Bastrop. She maintains a carefully vetted vendor list, only recommending professionals she’s worked with at least three times, and is currently preparing for a busy fall season with frequent weekend weddings. Looking ahead, Shepherd dreams of opening a studio space for client meetings, expanding into wedding rental decor and possibly owning her own venue someday. Cherished Lane Events serves brides across Central Texas
Cherished Lane Events is a Leander-based, full-service wedding and event planning company serving the Austin area.
PHOTOS COURTESY CHERISHED LANE EVENTS
Cherished Lane o ers planning and decorating services for a variety of events, along with personal-sized dessert catering options.
“I just almost cry when they walk down the aisle because I get really
One more thing The planning company also o ers event coordination services outside of weddings, including milestones such as baby showers, bridal showers, birthdays or “just the desire to throw an epic themed party,” the company website states. Cherished can help plan home-based events or secure a venue for the occasion.
attached to my couples. All that hard work—once I get her down the aisle and I see the groom crying, I can breathe.” BRITTANI SHEPHERD, CHERISHED LANE EVENTS OWNER
www.cherishlaneevents.com
19
LEANDER LIBERTY HILL EDITION
Powered by FlippingBook