McKinney | September 2023

About Community Impact

Owners John and Jennifer Garrett launched Community Impact in 2005, and the company is still locally owned today with editions across Texas. Our mission is to provide trusted news and local information that everyone gets. Our vision is to build communities of informed citizens and thriving businesses through the collaboration of a passionate team. Our purpose is to be a light for our readers, customers, partners and each other by living out our core values of Faith, Passion, Quality, Innovation and Integrity.

Readers, your newspaper has a

this month.

Market leaders & metro team

What is CI Simple? • Our Design & Editorial leaders have planned a complete overhaul of our content, and we've named the transformation CI Simple. • Each page has been re-envisioned to ensure information is presented in a concise and easily digestible format. Why? • In an age of ever-shortening attention spans and new information accessible at the swipe of a thumb, CI Simple addresses the demands of modern readers. • There’s nothing quite like reading local news straight from your mailbox, and with this change we’re making every word and image count even more. Exciting changes • Revamped front covers with eye-catching imagery alongside a story that truly matters, plus new features like CI Foodie and CI Texas

Reporters Dustin Butler Mark Fadden Colby Farr Destine Gibson Hannah Johnson Cecilia Lenzen Don Munsch Jonathan Perriello Connor Pittman Alex Reece Graphic Designers David Bravo Michelle Degard Nicolas Delgadillo Paola Gonzalez José Jiménez Copy Editors Adrian Gandara Beth Marshall Kasey Salisbury Account Executive Erica Larry

Miranda Talley General Manager mtalley@ communityimpact.com

Shelbie Hamilton Editor shamilton@ communityimpact.com

Managing Editor William C. Wadsack Art Production Manager Chelsea Peters

• More subheads (called Impactisms) and bullet points to easily consume news • Strategic use of design layouts, labels, colors and more to guide your experience

Leanne Libby Publisher llibby@ communityimpact.com

What else? Join CI Patron to receive exclusive Saturday news and swag.

Contact us

Email newsletters communityimpact.com/newsletter Support us Join your neighbors by giving to the CI Patron program. Funds support our journalistic mission to provide trusted, local news in your community. Learn more at communityimpact.com/cipatron

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MCKINNEY EDITION

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