Frisco | May 2023

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FRISCO EDITION

VOLUME 10, ISSUE 10 MAY 12JUNE 9, 2023

FRISCO ROCK CITY

Jam + Toast, other businesses open in Frisco

Grand, Kaleidoscope parks projects progress

Find an art experience

Kirk Douglas, Rockstars of Tomorrow music director, cheers on student band PinkSlip. (Alex Reece/Community Impact)

Strikz Entertainment keeps things rolling

Frisco receives music city designation; ocials anticipate rise in tourism

Pull the newest teaser from CC Libraries

BY ALEX REECE

to its music scene. “[There are] so many places that are doing live entertainment [in Frisco], but unless you’re really looking for that, you may or may not know it exists,” Visit Frisco Execu- tive Director Marla Roe said. Music events getting more recog- nition will not push the city’s sports involvement to the side, City Council

Member Tammy Meinershagen said. Instead, she said she expects the two will allow Frisco’s tourism base to evolve as the city grows. Data collected by Tourism Eco- nomics, an Oxford Economics analytics company hired to track economic impact for Visit Frisco, shows when visitors come to CONTINUED ON 34

While eyes have been xed on Frisco in recent years for its repu- tation as a sports destination, the city’s music scene is looking for a place on the charts. The Texas Music Oce desig- nated Frisco as a Music Friendly Community in March, a certication recognizing the city’s commitment

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THIS ISSUE

MARKET TEAM GENERAL MANAGER Vicki Chen EDITOR Samantha Douty REPORTERS Shelbie Hamilton, Alex Reece SENIOR GRAPHIC DESIGNER Michelle Degard ACCOUNT EXECUTIVE Stephanie Burnett METRO LEADERSHIP PUBLISHER Leanne Libby MANAGING EDITOR William C. Wadsack MANAGING COPY EDITOR Beth Marshall SENIOR ART PRODUCTION MANAGER Breanna Flores CONTACT US 7460 Warren Parkway, Ste. 160 Frisco, TX 75034 • 2146189001 CI CAREERS communityimpact.com/careers PRESS RELEASES frsnews@communityimpact.com ADVERTISING frsads@communityimpact.com Learn more at communityimpact.com/advertising EMAIL NEWSLETTERS communityimpact.com/newsletter SUPPORT US Join your neighbors by giving to the CI Patron program. Funds support our journalistic mission to provide trusted, local news in your community. Learn more at communityimpact.com/cipatron ABOUT US Owners John and Jennifer Garrett launched Community Impact in 2005, and the company is still locally owned today. We have expanded to include hundreds of team members and have created our own software platform and printing facility. CI delivers 35+ localized editions across Texas to more than 2.5 million residential mailboxes.

HIGHLIGHTS FROM THIS MONTH

FROM VICKI: Check out our rst ever Arts Guide on Pages 18-19 showcasing some of the unique visual artists, galleries and art-related businesses in Frisco. While we know the arts extend into music, theater, dance and so much more, we hope this guide is a starting point to tap into your artsy side and discover local businesses along the way. Vicki Chen, GENERAL MANAGER

FROM SAMANTHA: Frisco continues to grow its tourism base, and ocials hope to see it grow more now that the city has been designated a Music Friendly Community. Reporter Alex Reece digs into the eect the designation will have on tourism in the city and what it will mean for residents like you. Read more on Page 34. Samantha Douty, EDITOR

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NOW OPEN 1 The UPS Store , located at 12255 University Drive, Ste. 200, in east Frisco, opened its doors in March. The store offers shipping, packing, mailing and printing services and more, according to its website. Customers can ship packages from The UPS Store to anywhere in the U.S. utilizing a range of shipping options available. Customers can view estimated shipping costs or start an online print order via the UPS website. 214-618-0236. www.theupsstore.com 2 A new Cava restaurant opened April 6 at 3246 Preston Road, Ste. 700, in east Frisco, according to an email from a company representative. The restaurant operates in a 3,050-square-foot space previously occupied by Zoe’s Kitchen. Cava specializes in Mediterranean-in- spired food offering customizable bowls, pitas, sides and more. 469-956-5249. www.cava.com 3 Lumi Beauty Studio opened the doors to its new Frisco skin care stu- dio at 7777 Warren Parkway, Ste. 200, Unit 122, on March 28. The beauty clinic offers guests customized clinical skin care treatments, such as facials and chemical peels tackling a wide range of skin issues, according to Lumi Beau- ty’s website. Guests can also get their eyelashes lifted and tinted as well as eyelash extensions, according to Lumi Beauty Studio’s website. 972-365-9648. www.lumibeautystudio.com 4 Stone Center of Texas officially opened its fourth location at 4326 Pres- ton Road, Frisco, as of April 6. The supply store sells both hardscape and landscape products and tools, such as stone, pavers, masonry tools, retaining walls, outdoor accessories, turf and more. Bulk materials

such as mulch and bark are also available for purchase, according to the Stone Center of Texas website. 737-249-9880. www.stonecenteroftexas.com 5 Elan Med Spa + Clinic held an open house event for its first Frisco medical spa location at 9250 Dallas Parkway, Ste. 110, in Frisco on April 4. The medical spa originally opened in February and is now officially accepting new clients, according to Elan Med Spa staff. Elan Med Spa patients can receive cosmetic injec- tions such as Botox or Restylane as well as clinical skin treatments, endometriosis treatments, acne scar removal and more. 972-525-0800. www.elanmdspa.com 6 Taco Bell held a grand opening event March 31 at its newest Frisco location at 12015 University Drive, said Alexa Wendel, senior communications manager of North Texas Bells. The new Taco Bell first opened on March 1, according to Taco Bell’s website. Taco Bell guests can enjoy Baja Blasts, Crunchwrap Supremes, fiesta taco salads, quesadillas and more. 945-260-0342. www.tacobell.com 7 2nd Street opened the doors to its first Frisco location at 3333 Preston Road, Ste. 401, on Jan. 7. Since opening in Japan in 1996, there are more than 20 2nd Street stores in the U.S. and more than 700 worldwide, according to its website. Guests at 2nd Street can both purchase and sell high-value, unique items, according to its website. The clothing and accessories bought and sold at 2nd Street include brands such as Gucci, Louis Vuitton, Hermès and more, according to its website. 214-269-5592. https://2ndstreetusa.com 8 Zar Wellness opened its 25th lo- cation at 7932 Preston Road, Ste. 200, Frisco, in mid-April, according to owner Asad Shalami. All Zar Wellness locations

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continue to support veterans by offering a daily 22% discount on its products, a number representing the 22 veterans who lose their lives to suicide every day, Shalami said. Zar Wellness has locations across Texas, offering CBD and THC prod- ucts that can help manage pain, sleep problems, anxiety, stress, depression, PTSD, energy problems and more, ac- cording to its website. Zar Wellness also offers pet-friendly products and treats. 972-352-1532. www.zarwellness.com COMING SOON 9 Pedego is working to open a Frisco location at 7651 Main St., Ste. 100, in midsummer, according to owner Gavin Meneses. Once open, the store will offer electric bikes for renting and purchasing along with the more than 230 other lo- cations across the country, Meneses said. Electric bicycles can be more forgiving than a standard bike and help its rider get outside and active without making them do all of the work pedaling alone, Meneses said. Pedego has a variety of bikes, ranging from some fit for cities, nature and more with accessories such as pet carriers and child seats, according to its website. Shoppers can also select a “preloved” used bike for a lower cost. www.pedegoelectricbikes.com/ dealers/frisco 10 Pokeworks is slated to open in mid-May at 3401 Preston Road, Ste. 10, Frisco, according to owner Huong Tran. Once open, the Hawaiian-inspired restaurant will serve diners poke bowls Jam + Toast opened the doors to its newest breakfast and lunch location at 12255 E. University Drive, Ste. 100, Frisco, on March 6. “It’s really nice being within our community,” co-owner and Frisco resident Tima Seferi said. The Frisco location oers breakfast and lunch menu items such as fresh- squeezed orange juice, omelets,

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and poke burritos as well as miso soup, garlic spam musubi and coco mango haupia, a coconut cream and mango dessert. Pokeworks’ signature poke bowls and poke burritos can be made with salmon, tuna, chicken, shrimp, tofu and more, according to its website. www.pokeworks.com 11 Mango will move into a Stonebriar Centre storefront at 2601 Preston Road sometime in 2024, according to a Feb. 22 press release from Brookfield Properties, the entity owning Stonebriar Centre. Original plans for the store put the opening in late 2023 but have been pushed back to summer 2024, according to Randy Barnett, Stonebriar Centre’s se- nior general manager for retail. Mango’s stores sell a variety of high-end women’s, men’s, teen’s and children’s fashions. 972-668-4900 (Stonebriar Centre). www.mangofashiongroup.com RENOVATIONS 12 The Bath & Body Works located in the Stonebriar Centre at 2601 Preston Road, Ste. 300, is being renovated, set to reopen by either late summer or fall. The renovations are to expand the store into the adjacent space, according to an email from Randy Barnett, Stonebriar Centre’s senior general manager for retail. Bath & Body Works guests can purchase body sprays, perfumes, hand lotions and more with a variety of different fragrances, according to its website. 214-618-7282. www.bathandbodyworks.com

FRISCO EDITION • MAY 2023

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4 Velvet Taco celebrated the grand opening of its first Frisco location at 16930 Doe Creek Road, Frisco, on April 24. The team was excited for open- ing day, and it seems the Frisco commu- nity was as well, Velvet Taco CEO Clay Dover said in an emailed statement. Menu items at Velvet Taco include spicy tikka chicken tacos, beer-battered cauliflow- er tacos, Korean fried rice tacos, steak quesadillas and more. Alcoholic beverag- es and slices of red velvet cake are also available for purchase. 469-200-6040. www.velvettaco.com 5 Frisco’s first Rumble Boxing stu- dio opened its doors Feb. 10 at 4331 Main St. and also hosted a grand opening event in late April, according to a news release. The studio specializes in 45-minute, 10-round group workouts focused on strength and conditioning. Half of each workout is dedicated to learning the skills and drills of box- ing, while the other half is dedicated to resistance training, according to the studio’s website. 972-532-1679. www.rumbleboxinggym.com COMING SOON 6 A 7 Brew Coffee location will open in Frisco at the corner of University Drive and Hollyhock Road sometime in late 2023, according to a 7 Brew Coffee representative. There are currently eight 7 Brew Coffees in Texas and more than 70 across the U.S., according to its website. Another 7 Brew Coffee is also planned for McKinney, according to the representative. Once built, diners can enjoy 7 Brew Coffee drinks such as lattes,

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energy drinks, shakes, white chocolate mochas and more. www.7brew.com 7 Dogtopia plans to open at 303 Main St. in Frisco by early fall, according to owner Tiffany Porter. This will be the second Dogtopia in Frisco, with another location at 7227 Preston Road on the east side of the city. The new Dogtopia will cater to dog owners living in apartments who need a place for their dogs to play and stay during the day or overnight, Por- ter said. The location will also work with the Dogtopia Foundation, a program that raises money for service dogs for vet- erans, trains therapy dogs for local stu- dents and employs adults on the autism spectrum. Spa services offered at Dog- topia include baths, nail trimmings and blueberry facials. 469-778-7300 (Preston Road location). www.dogtopia.com 8 A new H-E-B —the city’s second— could soon be seen near a west Frisco highway. Frisco Planning and Zoning Com- mission members approved a conveyance plat for the big box retail grocery store and its accompanying two drive-thrus, accessory gas pumps and a car wash. The

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NOW OPEN 1 Freeform Chiropractic opened in Frisco at 2772 Stonebrook Parkway, Ste. 900, on April 3. Chiropractors at Freeform can treat and ease a patient’s pain from migraines, sciatica, scoliosis, carpal tunnel, a disc injury, vertigo and more, according to the website. Young children and pregnant patients can also receive chiropractic care, such as vertebrae alignment and readjusting, according to the website. 469-777-4533. www.freeformchiropractic.com 2 Flour Power held a grand opening for its first Frisco location at 1648 FM 423, Ste. 300, on April 8. With another location in Allen, the baking and cooking studio offers scheduled classes, day

camps, birthday party events and private cooking lessons. Kids Night Out and group family events are also available, according to its website. Flour Power also hosted a May 7 open house for people to explore the new space. 855-735-7797. www.flourpowerstudios.com 3 Fast Furious Japanese Grill , also known as F&F, opened its Frisco lo- cation at 4800 W. Eldorado Parkway, Ste. 400, in late February, according to F&F staff. The Korean-Japanese hibachi restaurant offers diners meals such as seaweed salad, crispy chicken rice bowls, pork summer wraps, salmon and veggie bowls, grilled steak dishes, and more. F&F has more than eight open or planned locations throughout the Dallas-Fort Worth area, according to its website. 214-407-7594. www.fnfeat.com

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store would be built on two lots in a 23.6- acre area on the west side of FM 423 and approximately 430 feet south of US 380, according to meeting documents. Early plans regarding a potential new H-E-B location were first revealed Jan. 10 when commission members approved a 30-day extension for store representatives to make “additional changes” to the plans before any action was taken, according to the extension request. The site plan for the H-E-B was approved Jan. 24, accord- ing to April 11 meeting documents. More detailed plans for the H-E-B are expected to be discussed at future planning and zoning meetings. www.heb.com 9 Zero Gradi Cafe will open in Frisco at 6975 Lebanon Road, Ste. 307, sometime in late May. Once open, Zero Gradi will offer guests a wide variety of gelato and sorbet options, including raspberry, pistachio, Oreo, caramel pecan, spiced apple cider and mulled wine, as well as toppings, such as Nutella, cherries and hazelnuts. https://zerogradi.com including peppermint bark, caramel popcorn and buttermilk pancake. Cookies are made in-house every day, franchise co-owner Adam Burnham said. “Our goal is to make sure the cookie looks like the pictures,” he said. Crumbl Cookies was founded in 2017 in Logan, FEATURED IMPACT NOW OPEN Crumbl Cookies ’ latest Dallas-Fort Worth location debuted March 31 at 4880 Eldorado Parkway, Ste. 400, in west Frisco. Delivery, curbside pickup, catering and nationwide shipping is available via the Crumbl Cookies app and website, according to a news release. The store’s menu will rotate every week to highlight six of Crumbl Cookies’ more than 275 avors,

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RELOCATION 10 The headquarters of digital infra- structure company Extenet is now lo- cated in the Frisco Station area at 5844 John Hickman Parkway, Ste. 600, as of April 20, according to officials. Extenet, formerly known as ExteNet, “designs, builds, operates and supports transfor- mative communications networks that enhance coverage and capacity while enabling superior wireless service in both outdoor and indoor environments,” according to its website. The move to Frisco Station was first announced in an August 2022 press release from the telecommunications company. Extenet was expected to bring 110 new jobs to Frisco residents, Mayor Jeff Cheney said in the 2022 press release. As of April 20, the company had hired more than half of what it promised already, Cheney said. 630-505-3800. https://extenet.com

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FRISCO EDITION • MAY 2023

TODO LIST

May & June events

17 PLAY BALL The Beautiful Lives Project and the Frisco RoughRiders have teamed up to invite 60 individuals with disabilities to spend an afternoon as a professional baseball player. Players will run drills, work on fundamentals and play ball with RoughRiders players and coaches. Registration is limited. 11:30 a.m.-1 p.m. Free. Riders Field, 7300 Rough Riders Trail, Frisco. stacy@beautifullives.org. www.beautifullives.org/events/2023/05/ roughridersclinic 17 THROUGH 21 EXPERIENCE CIRQUE DU SOLEIL See something spectacular at a Cirque du Soleil Corteo performance. The theme of the show is a festive funeral of a clown, with dancers tumbling and parading on stage instead of mourning. 7:30 p.m. Tickets start at $44. Comerica Center, 2601 Avenue of the Stars, Frisco. 214-387-5700. www.comericacenter.com/events/detail/ cirque-du-soleil-corteo 18 CROUCHING DRAGON, PAPER CRANE Tweens can nish out the school year at the Frisco Public Library by folding origami and discussing summer plans. Best suited for kids aged 10-13. 7-8 p.m. Free. Frisco Library, 8000 Dallas

Parkway, Frisco. 972-292-5669. http://bit.ly/3moNpKW 24 THROUGH 28 Watch as some of the best golfers compete for ve days at the 2023 KitchenAid Senior PGA Championship. Parking fees not included with ticket purchase. Times vary. Tickets start at $30. PGA Frisco Campus, 1916 PGA Parkway, Frisco. www.srpgachampionship.com 27 SHOP LOCAL Spend a Saturday perusing and purchasing items from a variety of small and local businesses in the Dallas- Fort Worth area when the traveling mini-market Boho Market comes to the SEE A PGA GOLF TOURNAMENT Frisco Square. 10 a.m.-4 p.m. Frisco Square, 8843 Coleman Blvd., Frisco. https://bit.ly/3zMnDn9 27 ATTEND A TEDX TALK Listen to a lineup of speakers discuss topics such as mental health; diversity, inclusion and equity; and more. TEDx events are independent from TED talks but feature similar qualities to spark discussion. 11 a.m.-4 p.m. Tickets start at $80. Location TBD. tedtalkfrisco@gmail.com. https://tedxfriscotx.com/events

MAY 12

ENJOY FAMILY STORY TIME FRISCO PUBLIC LIBRARY

Young kids and their parents can head to the Frisco Public Library’s storytime room for books, singing and more. Designed for children aged 1-5. 11 a.m. Free. Frisco Library, 8000 Dallas Parkway, Frisco. 972-292-5669. http://bit.ly/3ZZO43l (Alex Reece/Community Impact)

MAY 14 GET MOM A MIMOSA Celebrate moms with a late brunch at On the Marquee, featuring bottomless mimosas, live music, a

curated brunch menu and a special Mother’s Day presentation. 1-4 p.m. $80 (general admission), $40 (children aged 0-12). On the Marquee, 6560 John Hickman Parkway, Ste. 100, Frisco. 214-842-2251. http://bit.ly/3KvpyBg

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28 STRETCH WITH GOATS Take a moment and nd inner peace with goats at the Frisco Fresh Market’s Goat Yoga event. No yoga experience necessary. Best suited for children aged 5 and older. Yoga mats will not be included. 10-11 a.m. $20-$32. Frisco Fresh Market, 9215 John W. Elliott Drive, Frisco. http://bit.ly/3GC610V JUNE 03 CATCH A SOCCER GAME Soccer fans can head to the Toyota Stadium and see FC Dallas take on Nashville SC. Attendees sticking around after the game will also see a post-match “Y’all Means All” themed drone show. 7:30 p.m. Tickets start at $28. Toyota Stadium, 9200 World Cup Way, Frisco. 888-323-4625. www.visitfrisco.com/ event/fc-dallas-vs-nashville-sc/4310 04 PLAY WITH ADOPTABLE PUPPIES Spend a morning at Hollywood Feed meeting some of the dogs currently available for adoption at Rescue Row. Hollywood Feed, 5729 Lebanon Road, Ste. 180, Frisco. 469-664-0040. www.rescuerowinc.org/ simpl-e-schedule

04 GET A TASTE OF AFRICA Celebrate African culture at an African and Afro-Caribbean event featuring African food, live music and more. The event will also oer guests hookah. 4-10 p.m. Free except for optional reserved seating. Gidi Bar & Grill, 4350 Main St., Ste. 165E, Frisco. 972-987-5195. www.vipsocio.com/event/ tasteofafrica 05 ATTEND A TOWN HALL Frisco city ocials will host a town hall event for residents to share their thoughts and concerns to them directly after a short presentation by ocials. Attendees can participate both in person and by calling in, messaging sta on Facebook and through a live stream of the event. 7-9 p.m. Free. George A. Purefoy Municipal Center, Frisco Square, 6101 Frisco Square Blvd., Frisco. 972-292-5000. http://bit.ly/410sfBR 09 HEAR THE GRATEFUL DEAD Grateful Dead fans can hear Twenty Hounds play a Grateful Dead tribute show at The Frisco Bar & Grill. 9 p.m.-1 a.m. Free entry. The Frisco Bar & Grill, 6750 Gaylord Parkway, Ste. 120, Frisco. 972-712-0808. www.thefriscobar.com

JUNE 02, 09, 16, 23

SEE AN OUTDOOR CONCERT SIMPSON PLAZA LAWN

Spend a June evening at the Simpson Plaza lawn in front of City Hall and enjoy a free Frisco Square concert. Summer Concert Series take place every Friday in June. Simpson Plaza lawn, 6101 Frisco Square Blvd., Frisco. 972-292-5250. www.friscosquare.com/event (Courtesy Visit Frisco)

Find more or submit Frisco events at communityimpact.com/event-calendar. Event organizers can submit local events online to be considered for the print edition. Submitting details for consideration does not guarantee publication.

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Hillcrest Road construction Hillcrest Road construction is slated to begin no later than June. The project will construct a four-lane divided roadway from Panther Creek Parkway to PGA Parkway, accord- ing to a Frisco capital improvement report. The project is currently in the design phase and is 99% complete. Timeline: June 2023-June 2024 Cost: $5.38 million Funding source: city of Frisco

Donnie Mayfield Way extension Donnie Mayfield Way will be extended from PGA Parkway to the PGA elevated storage tank. The project will extend the two-lane roadway, includ- ing 30 feet of water lines, according to a Frisco capital improvement report. The project is in the design phase, and construction is slated to start before July. The design is about 95% complete. Timeline: June 2023-March 2024 Cost: $1.99 million Funding source: city of Frisco

Lebanon Road widening Lebanon Road will be widened from a four-lane divided highway to six lanes. The project will be done from FM423 to Todd Drive, according to a Frisco capital improvement report. The project is currently in the design phase and is 40% complete. Construction is anticipated to start no later than June. Timeline: June 2023-September 2024 Cost: $14 million Funding source: city of Frisco

ALL INFORMATION ON THIS PAGE WAS UPDATED AS OF APRIL 25. NEWS OR QUESTIONS ABOUT THESE OR OTHER LOCAL TRANSPORTATION PROJECTS? EMAIL US AT FRSNEWS@COMMUNITYIMPACT.COM.

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capital projects fund, according to City Council documents. Kaleidoscope Park Construction of Kaleidoscope Park is set to enter its next phase in May after site preparation is completed. In May, construction crews will start the drilling and installation of pier foundations in the children’s play area, said Scott Stewart, executive director of the Kaleidoscope Park Foundation. Pier foundations are made up of long concrete beams that go underground and oer support. “We’re moving into the phase of construction where things will start to look a little bit more park-like,” Stewart said. The park was initially slated for a late 2023 opening, but that has been pushed into early 2024, Stewart said. “It took us a little bit longer to nish some design elements of the park and just working with our contractors and so forth,” he said. “The late 2023 date was too aggressive.” The planned 5.7-acre park is the result of a public-private partnership between the city of Frisco, Hall Group and Communities Foundation of Texas.

Frisco is partnering with a global design company in order to develop a vision for the city’s Grand Park project, while Kaleidoscope Park is getting ready to enter a new construc- tion phase. Read the latest parks and recreation news in Frisco. Grand Park During an April 4 meeting, Frisco City Council approved a four-month contract with global design company Ideo to design a vision for the city’s Grand Park project. The $394,000 contract dictates four phases in which the company will dene the vision for Grand Park and oer advisory services on the project, according to City Council documents. The rst three phases will occur during the rst seven weeks, which is described in the agreement as an “intensive sprint to dene the vision for Grand Park.” This is followed by nine weeks of advisory services, according to the agreement. The city of Frisco and Ideo are expected to host public input sessions in June, according to a city news release. The contract is funded by the city’s

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FRISCO EDITION • MAY 2023

ELECTION

Frisco local election results

RESULTS BREAKDOWN

Several races were on the ballot during the May 6 election in Frisco. Residents elected a Frisco mayor, a Frisco City Council member, two Frisco ISD board trustees and three Collin College board trustees.

SOURCE: COLLIN COUNTY ELECTIONS, DENTON COUNTY ELECTIONS/COMMUNITY IMPACT

COMPILED BY SAMANTHA DOUTY, COLBY FARR & ALEX REECE Incumbent Winner

For more election information, visit communityimpact.com .

CITY OF FRISCO

FRISCO ISD

COLLIN COLLEGE

BOARD OF TRUSTEES, PLACE 4

BOARD OF TRUSTEES, PLACE 1

MAYOR

44.42% Reed Bond 55.58% Dynette Davis

49.93% Fred Moses 50.07% Megan Wallace

3% Jonathan Spencer 41.93% Mark Piland 55.07% Jeff Cheney

BOARD OF TRUSTEES, PLACE 5

BOARD OF TRUSTEES, PLACE 2

46.18% Susan Kershaw

44.24% Jay Saad

CITY COUNCIL

53.82% Mark Hill

49.1% Scott Coleman 6.65% Philip Timmons

PLACE 5

14.66% Anwer Azam 85.34% Laura Rummel

BOARD OF TRUSTEES, PLACE 3

45% Stacey Donald

41.93% Cathie Alexander 13.06% Joe Minissale

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Frisco residents pass $473M bond for infrastructure, transportation

FRISCO BOND PROPOSITIONS

PROPOSITION C The issuance of $39 million tax bonds for a Parks Operation Center/Building Maintenance Facility and a logistics equipment and storage building

PROPOSITION A The issuance of $131.4 million tax bonds for public safety facilities and equipment Frisco residents approved the five propositions that were on the May 6 ballot. The propositions total $473 million.

61.07% For 38.93% Against

68.26% For 31.74% Against

PROPOSITION D The issuance of $43 million tax bonds for parks, trails and recreational facilities

BY ALEX REECE

All five propositions on the May 6 election ballot were approved by Frisco residents, according to unofficial voting results from Denton and Collin counties. “I’m glad all of them passed,” Mayor Jeff Cheney said. “They are needed projects to keep up with Frisco’s growth as well as our plans for downtown.” The bond will fund five years worth of capital improvement projects. The $473 million bond package was broken down on the May 6 ballot into five separate propo- sitions listed A-E. Proposition A approves $131.4 million for public safety upgrades, including new fire and police department buildings. It sits at 68% of the vote with 13,676 votes in favor. The bond proposition will fund a new fire station, equipment, vehicles, a remodel of Fire Station No. 4 and a new fire fleet services building. Proposition B approves $240 million for various street and road construction projects. It sits at 70% of the vote, or 14,153 votes in favor. The $240 million proposition for street and road construction and improvements is about $85 mil- lion more than what voters approved in 2019. The city still has $25 million in bonds from previous elections, according to a city presentation. Proposition C approves $39 million for city ser- vice facilities. It sits at 61% of the vote with 12,198 votes in favor. The proposition includes a joint parks operation and building services building, and an additional logistics center building. The new facility would give the department more space for equipment and more employees.

PROPOSITION B The issuance of $240 million tax bonds for street and road improvements

68.03% For 31.97% Against

70.41% For 29.59% Against

PROPOSITION E The issuance of $20 million tax bonds for a downtown parking garage

50.97% For 49.03% Against

The parks and recreation department has about 74 staff members. At build-out, the department is expecting to employ between 140-150 people, city officials said. Proposition D approves $43 million for parks, trails and open space projects. It sits at 68% of the vote with 13,675 votes in favor. The plan is heavily focused on connectivity via hike and bike trails, according to a department presentation to the bond committee Nov. 7. Proposition E approves $20 million for a down- town parking garage. It sits at 51% of the vote with 10,185 votes in favor. During council’s Feb. 7 meeting, Cheney said city staff are now planning facilities for a full build-out population, which is estimated to be about 325,000 people, according to the city web- site. There is an estimated 16% of undeveloped “WE’RE THANKFUL FOR THE FRISCO RESIDENTS FOR PASSING ALL OF OUR BOND PROPOSITIONS.” JEFF CHENEY, FRISCO MAYOR

SOURCES: COLLIN AND DENTON COUNTY ELECTIONS DEPARTMENTS/ COMMUNITY IMPACT

land left in Frisco before it reaches build-out. The U.S. Census Bureau estimated Frisco’s popu- lation to be about 211,000 people in July 2021. “We’re thankful for the Frisco residents for passing all of our bond propositions,” Cheney said. With the passage of all five bond propositions, Frisco residents will not see an increase to their city tax rates, city officials said. The city’s tax rate is set at $0.4466 per $100 valuation; the money is split into small portions allocated for different city spending costs. About $0.15 of the $0.4466 total goes to debt service, city officials said. Results are unofficial until canvassed by the city, school or college. All local election results can be found at www.communityimpact.com/ voter-guide.

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FRISCO EDITION • MAY 2023

DEVELOPMENT

OPENING UP OMNI PGA The land where Omni PGA Frisco Resort now stands was once nothing more than a “Field of Dreams” area ve years ago, Gov. Greg Abbott said at the grand opening. 2018: early discussions about the resort May 4, 2021: Omni PGA Frisco celebrates groundbreaking. Feb. 11, 2022: project reaches halfway point and topping out of hotel building. August 22, 2022: PGA Frisco Headquarters opens. March 28, 2023: resort grand opening date announced for May 2. May 2, 2023: Omni PGA Frisco celebrates grand opening.

SOURCE: OMNI PGA FRISCO RESORT COMMUNITY IMPACT

OFFERING LUXURY Approximately 30,000 rooms have already been booked for guests through the end of the year. The development sits on more than 60 acres of land on the larger PGA campus, bringing golfers and non- golfers alike a specialized experience.

State, city and Omni PGA Frisco Resort ocials cut the ribbon to the new Omni PGA Frisco Resort during a ceremony May 2.

PHOTOS BY SAMANTHA DOUTYCOMMUNITY IMPACT

Omni PGA to oer resort accommodations, golf Omni ocials, state and city lead- ers, and hundreds of guests cheered as the doors to the Omni PGA Frisco Resort opened for the rst time at a enjoying the restaurants and enjoying the bars, putting on The Dance Floor, doing the par three course which we call The Swing,” Blake said. “It’s just going to be a beehive of activity that’s unlike anything else that exists at a common hotel or resort.” BY ALEX REECE

500 guest rooms

4 pools

5 retail shops

May 2 ribbon cutting ceremony. “I do a lot of these events,” Gov. Greg Abbott said. “But it seems, as [Mayor Je Cheney] knows, that I may be doing more of these in Frisco than any other place in the state of Texas.” Early discussions for the resort date back to 2018, said TRT Holdings President Blake Rowling. TRT Hold- ings is the parent company of Omni. “Construction on the golf course started 1,362 days ago…and now today, we’re going to open this won- derful resort,” said Je Smith, Omni PGA Frisco Resort’s vice president. The $520 million development cov- ers 60 acres of land on the overall PGA campus and has many amenities to oer its guests, said Kurt Alexander, president of Omni Hotels and Resorts. Besides simply having a place to stay, guests will be able to enjoy spa treatments, shopping, bars, restau- rants and golf activities. “I think on a day like today, we’re gonna have 1,500 people over there

Another addition to the experience at Omni PGA is the “historic views” of the sprawling golf courses visible from the resort and its ranch houses, 10 small cabins available for guests to stay in instead of a room, Cheney said. “The experiences and the inspira- tion behind this resort are all rooted in authentic stories and have an intentional nod to the extraordinary energy and spirit that exists in Texas,” Alexander said. Although it has just opened, Omni PGA plans to make a lasting impact on the residents of Frisco as well as its visitors, Cheney said. Not only were 508 of the more than 1,000 resort employees hired directly from a University of North Texas Frisco campus hiring event, 300 golfers from Frisco ISD will be invited to train at PGA annually. “If we’re not wearing state titles every year, we got a problem,”

10 luxury four- bedroom ranch houses

127,000 square feet of meeting space

13 food and beverage outlets

SOURCE: OMNI PGA FRISCO RESORT COMMUNITY IMPACT

Omni PGA Frisco Resort 4341 PGA Parkway, Frisco 469-305-4500 www.omnihotels.com Reservations can be made online or by phone.

Omni PGA Frisco Resort has several bars and restaurants on site.

Cheney said jokingly. In the time since the resort was rst announced, the project had died and been reborn many times until it was nally built and nished, Smith said. “On behalf of our city council, everyone who leaned in to make this a project reality…the residents of Frisco that are going to enjoy this project for generations, let me be the rst to say join me in giving them a warm Frisco welcome,” Cheney said.

380

COMMUNITYIMPACT.COM

CITY

BY ALEX REECE

Breweries to help Frisco tap into new revenue opportunities

alcohol-centric businesses was made when Frisco City Council amended the city’s zoning ordinance to allow brewpubs to operate in nonresidential zoning districts in August 2018. “Food and beverage are becoming entertainment,” then-Council Mem- ber Will Sowell said at the August 2018 meeting. “In today’s society, the ability to provide locations like this tend to amount to providing entertainment. And we’ve seen that just across the street in some of our neighboring cities.” Unlike a brewery or a growler bar, there are some restrictions on the amount of alcohol, malt liquor or ale manufactured and distributed at a brewpub, according to a presentation at the 2018 meeting. “I think it’s fantastic that we’re starting to allow innovation and enter- tainment just like this,” Sowell said. Approximately one year after allowing brewpubs, ocials released data from a three-year study that concluded one of the main reasons residents travel outside the city was to go to the breweries not found in Frisco. Taking the study into account, separate ordinances to allow brew- eries, wineries and distilleries in the Original Town Commercial District, the Highway District and Industrial District were approved by council members in 2020. “The brewpub was one of the top things on the [Visit Frisco study] list that was identied as people [were] going to McKinney and surrounding cities looking for this type of expe- rience,” Cheney said at the 2020 meeting. “Those types [of businesses] were not allowed before this ordinance was crafted. So this will allow us to go out and recruit those types of things.”

Breweries are beginning to pop up around Frisco as business owners take advantage of the changes in city ordinances. The most recent Frisco-based brewery plans were announced in March when council members approved plans for Three Empires Brewing Co. to open

the Frisco Station region, which is adjacent to The Star, to line up with the same ordinances passed in 2018 and 2020. Council agreed and updated the ordinances at an April 4 meeting. Until the updates, Frisco Station had been following a 2015 ordinance that restricted any alcohol sales, which hurt incoming

“FOOD AND BEVERAGE ARE BECOMING ENTERTAINMENT. IN TODAY’S SOCIETY, THE ABILITY TO PROVIDE LOCATIONS LIKE THIS TEND TO AMOUNT TO PROVIDING ENTERTAINMENT. AND WE’VE SEEN THAT JUST ACROSS THE STREET IN SOME OF OUR NEIGHBORING CITIES.” THENCOUNCIL MEMBER WILL SOWELL SAID AT AN AUGUST 2018 MEETING.

in the downtown Ford Building this summer. Until 2018, businesses such as brewpubs, brew- eries, wineries and distilleries were not allowed to operate within Frisco city limits due to city ordinances restrict- ing alcohol sales. In the years since, those businesses

businesses in the area, ocials said. Despite the more relaxed alcohol zoning laws, alcohol-only sales in Frisco are not found everywhere. An attempt by soccer complex Performance Indoor Training to begin selling alcohol at an on-site private club instead of allowing guests and players to bring their own was turned down by

Three Empires Brewing Co. is expected to open later this summer.

COURTESY THREE EMPIRES BREWING CO.

CHEERS! Frisco ocials have taken many steps over the years to ensure some alcohol-based businesses have a place in the city.

2018 Brewpub ordinances passed by city council

2019 Visit Frisco study information released

have begun to make an appearance with three breweries slated to open in 2023 and 2024, ocials said. In 2021, Frisco City Council approved an agreement with Roll- ertown Beerworks, a Celina, Texas brewery, restaurant and music venue expected to open near the historic grain silos in 2024 and bring in new money to the downtown area. Frisco Brewing Co. is another brewery and entertainment mix planned for Frisco expected to open this summer. Commission members also recom- mended council approve rezoning

2020 Brewery, winery, distillery ordinances passed by city council

Frisco Planning and Zoning Commis- sion members at an April 11 meeting due to its proximity to churches, residential areas and schools. Commission members at the meeting stated allowing alcohol sales at the facility did not “t” the area. Frisco ocials have also stressed at meetings that while updated ordinances allow businesses such as breweries to open, they still need to follow Texas Alcoholic Beverage Commission regulations. The rst major step toward allowing

2023 Frisco Station gets rezoned for alcohol sales

2023 Three Empires Brewing Co., Frisco Brewing Company expected to open

2023-24 Rollertown Beerworks expected to open

SOURCES: CITY OF FRISCO, VISIT FRISCO COMMUNITY IMPACT

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