CREATE A CUSTOM LOOK Customers can create a customized shirt or hoodie that will be made while they shop at Grace Goods Boutique. Step 1: Pick out a shirt or hoodie size and color, or bring in a personal clothing item to customize.
Step 2: Decide on artwork and a design.
Step 3: Browse the store while a worker cuts the material, prepares embellishments and heat presses everything to the hoodie. Step 4:
BUSINESS FEATURE
From left to right, Madi, Cara and Molly McCollum operate Grace Goods Boutique. (Photos by Peyton MacKenzie/Community Impact)
Grace Goods Boutique ‘Gas station Gucci’ gains popularity at family-owned Willis store
Decide whether the clothing should be cropped or distressed.
W hen Cara McCollum’s daughters Molly and Madi were in high school, she said they would say fre- quently, “We have nothing to wear.” So Cara said after having previously owned a boutique, it made sense to open one of their own. The three opened Grace Goods Boutique in Willis in August 2021. Madi, a freshman at Blinn College, said the most rewarding part about running the boutique is having something they can all do together as a family. Molly is a sophomore at Willis High School. The boutique o ers shirts, hoodies and jackets as well as dresses and BY PEYTON MACKENZIE
so this year our goal is just to get the word out [about the business].” As the business is located next to a gas station, Cara said she learned the boutique was being referred to as “gas station Gucci.” So, the mother-daughter team said they decided to take the name-calling and brand it. As such, the boutique sells a green hoodie that reads “#GasstationGucci” on the front and “grace over grudges” on the back. “So instead of getting our feelings hurt and being all bitter, we were just like, ‘Let’s make money o of this,’” Cara said. “Always choose grace, always choose to do the right thing and what’s right by God, and that will get you a lot of places.”
boots. The location also o ers limited men’s clothing, such as button-down dress shirts. “We try to make it a style that everybody can nd something,” Cara said. Cara said sizing ranges from extra small to plus sizes. To grow the business, Cara said the business has launched a Grace Girls program where high school girls who share social media posts will receive store-based currency called “grace bucks” to purchase items from the boutique. “We realized just recently, a lot of people still have no idea we are here,” Cara said. “They will drive by every day but don’t [notice the boutique],
Step 5: Take home the custom item.
Grace Goods Boutique 2000 FM 830, Willis 936-524-7446 www.gracegoodsboutique.com Hours: Mon.-Sat. 10 a.m.-6 p.m., closed Sun.
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