San Marcos - Buda - Kyle Edition | September 2023

Business

BY AMIRA VAN LEEUWEN

Buda-based Stoke Cold Pressed Juice innovates on freshness Stoke Cold Pressed Juice, a locally owned juice company, started o as a farmers market venture in 2019 before expanding to the wholesale retail side of juice in 2021—but it was tricky. “Juice is a dicult product to work with wholesale because it’s 100% legal to sell raw juice [directly] to a consumer. ... As soon as I am selling it wholesale to another business and they’re keeping it on their shelf and selling it to someone, it is illegal to sell raw juice,” co-owner Jonathan Laing said. The options Two of the most common ways to sell juice in a grocery store are through heat pasteurization and high-pressure pasteurization, Laing said. As he began doing more research, he discovered another method that would give him the ability to sell juice: ultraviolet light ltration. “It was a bit of a gamble to use UV because there was almost no literature out there. It was very hard to nd actual peer-reviewed studies on the eects of ultraviolet light on dierent juice compounds,” Laing said. Once Laing put the UV method in practice, the gamble proved itself to be a success. A closer look Stoke Cold Pressed Juice oers an assortment of juices along with juice cleanses. All of Stoke Cold Pressed Juice juices are made in-house. Although the UV method reduces their juice shelf life to two to three weeks.

The Warrior has lemon mixed with alkaline water, orange, turmeric, ginger, honey, cayenne pepper and Himalayan salt.

AMIRA VAN LEEUWENCOMMUNITY IMPACT

RO BE RT S. LI GH

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1705 Robert S. Light Blvd., Unit 104 https://usa.stokejuice.com

Jonathan Laing packages Stoke juices.

COURTESY STOKE COLD PRESSED JUICE

Coworking Series Join fellow entrepreneurs & remote folks at the Buda Welcome Center! This free event includes desk space, outlets, Wi-Fi &

303 N Main St. September 21 9am-5pm

coffee. An optional “HR for Small Business” workshop will be hosted at noon.

Sponsored by: Buda Economic Development Corporation & Splash Coworking

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