Plano South | March 2022

BUSINESS FEATURE

Neres co-owner Misho Elsayed said children of all ages enjoy moving the venue’s obstacles around to make forts while playing.

Owners Misho and Heba Elsayed said wearing clothes that glow in the dark adds another element of fun.

PHOTOS BY KAREN CHANEYCOMMUNITY IMPACT NEWSPAPER

Neres Plano venue oers glow-in-the-dark Nerf war arena W hen guests arrive at indoor play arena Neres in Plano, they choose a rearm from hundreds of options. Owners BY KAREN CHANEY

HOUSERULES As parents, the Elsayeds said they do not like when family entertainment establishments do not allow outside food or have specic time limits. So at Neres: • Guests can bring in their own food; • Visitors can stay as long as they want; • Admission price for unlimited play per person is $16 on Friday and $22 Saturday-Sunday; • Children age 3 and under get in free; and • Celebrations for graduations, team-building events, bachelor parties and more are welcome.

Elsayeds’ children suggested focusing solely on Nerf guns. And that idea helped the business prosper, they said. When Neres opened, the Elsayeds said fran- chising was not on their radar. However, they soon received multiple franchisee inquiries and recently met with a franchise consultant. That consultant forecast that Neres could open 15 franchise loca- tions in the next couple of years, the Elsayeds said. Over the last two years, the couple said they have focused a lot of energy on transforming the interior of the business to create a “jaw-dropping” rst impression. The walls at the venue are decorated with glow-in-the-dark colors that help tell a story of Neres defending Dallas from aliens and zombies. Misho said one of their key tenets for the business is promoting family fun. “Here, you’re not going to take your kids to play, you’re taking your kids to play with them,” Misho said. “And you’re going to have fun. You should hear the noise of these kids when we say it’s kids versus parents. They love it.”

Misho and Heba Elsayed keep the venue stocked with unlimited ammo—including Nerf’s Rival balls and standard Nerf darts—and allow visitors to swap out their guns as often as they want. “Whatever Nerf makes, we have it,” Misho said. The Elsayed family moved to Texas from Canada and signed the lease for the new business on Feb. 14, 2020, but then COVID-19 restrictions delayed their grand opening until June of that year. “People were staying home; they were scared at the time of our grand opening,” Misho said. “Nobody would bring their kids anywhere.” Misho said it was not until early 2021 that the business began to take o. Their original business concept featured an airsoft gun battleeld with a small section designated for Nerf guns. However, they soon realized their location was not ideal for airsoft activity, and the

Neres 3045 W. 15th St., Plano 972-599-3333 www.neres.com

Hours: Fri. 4-9 p.m., Sat. noon-9 p.m., Sun. noon-8 p.m., Mon.-Thu. closed

PARK BLVD.

INDEPENDENCE PKWY.

15TH ST.

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PLANO SOUTH EDITION • MARCH 2022