Lewisville - Flower Mound - Highland Village | March 2022

BUSINESS FEATURE

BY KAREN CHANEY

“YOU CAN CANCEL IN 30DAYS, WHICH MEANSWE HAVE TO BRINGOUR ‘A’ GAME.” JESSE JAMES LEYVA, PRESIDENT AND FOUNDER

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Throughout the day, group tness classes that cater to a range of tness levels are taught.

Mar 19 Bitter Sister's Brewery 4-7pm Mar 26 Heart of Abruzzo Italian Wines Evil Cowboy & Texas Triangle Grove Salsas 4-7pm April 2 Favorite Brands Wines Casa M Spice Co 4-7pm April 9 Mexcor International

The gym oers four-month contracts. After that it is monthly, which provides accountability, owner Jesse James Leyva said. (Photos by Karen Chaney/ Community Impact Newspaper)

OutlawFitCamp by Jesse James Local business owner beats odds, attains success N ot only is Jesse James Leyva the owner and president of Outlaw FitCamp by Jesse corporate headquarters, Outlaw FitCamp by Jesse James, in Flower Mound in November.

Richard Hatcher is the training manager at the corporate headquarters, which is also a fully functioning training facility.

TOP THREE REQUESTED SERVICES

FitCamp: group tness starting at $129-$209/month, depending on class access, with three options to choose from Group training starts at $280/ month for twice a week Hybrid Training and FitCamp- Ultrat: combination of group classes and personal training starting at $174-$349/month with three options to choose from

James, but he is also a high school dropout and lived in his car for a period of time. He said his thoughts are mixed when he reects on his story. He credits his success to being con- sistent, being extremely intense, working hard and not budging from what he wants from his team. “I’ve been broke a couple times [and] to be where I’m at, I have to pinch myself. It’s incredible,” Leyva said. Leyva opened his rst location in Flower Mound in 2007. The business quickly outgrew the 1,000-square- foot space. Before long, it had taken over four large suites in the Cross Timbers shopping center. As of February 2022, there are seven Outlaw FitCamp franchises in North Texas. The rst out-of-state franchise was sold in January and will open in the Charlotte area of North Carolina. Leyva, along with his wife, Tiany Leyva, and business partners Kay and Drew Simms, opened the

“We picked this location because it’s right by the DFW airport [with a] beautiful high-end area, beautiful restaurants [and] boutique hotels going up in the next couple of years,” Leyva said. In addition to training franchisees and instructors at this location, it is also a fully functioning facility fea- turing personal training and group tness classes. Although he started in the indus- try as a prep coach for bikini phy- siques and body building contests, Leyva said he now happily focuses on a dierent group. “I realized my demographic was regular people,” Leyva said. “Most of my women are [age] 45, 50 and up. I fell in love with that journey versus the trophy hunting. Now that’s all we do, lifestyle change and journeys.” Knowing that he is leaving a legacy is Leyva’s favorite thing about owning this business. “When I die, I know I had an impact on people,” he said, “whether it’s my trainers or the people I train.”

Wines 4-7pm

2500 Lakeside Pkwy. Ste. 100 Flower Mound, TX 75022 www.lakesideurbangrocery.com 2 1 4 - 5 1 3 - 4 0 0 0 Monday Closed Tues - Sat 9am - 8pm *NEW Sunday hours 10am - 4pm Family-run, craft beers, fine wines and local specialty vendors

OutlawFitCamp by Jesse James 811 International Parkway, Ste. 460, Flower Mound www.outlawtcamp.com 972-355-2639 Hours: Mon.-Thu. 5 a.m.-7:30 p.m., Fri. 5 a.m.-3 p.m., Sat. 6:30 a.m.-noon, Sun. closed

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