Dining
BY ASIA ARMOUR
Southwell said his restaurant has fared well due to his personal involvement and consistent food service.
COURTESY SOUTHWELL’S HAMBURGER GRILL
Keeping the menu simple is key to the success at Southwell's Hamburger Grill, owner Brian Southwell said.
COURTESY SOUTHWELL’S HAMBURGER GRILL
Southwell’s credits family, familiarity for success Since its inception in 1986, fast-casual restaurant Southwell’s Hamburger Grill has aimed to treat its customers and sta across all four Houston loca- tions like family, owner Brian Southwell said. restaurant for decades. “Some customers told me that they’ve been
Southwell’s has developed an atmosphere where everyone knows everyone, Southwell said.
ASIA ARMOUR COMMUNITY IMPACT
coming here for years, [since] when the kids were little, [and now] they have grandkids come in,” Fernando said. What’s on the menu The menu has remained largely unchanged, Fer- nando said, with classic American eatery elements, such as milkshakes, chili cheese dogs, three kinds of french fries, and a variety of hamburgers and sand- wiches. The less on the menu, the easier customers can develop favorites, Southwell said. “Because most people that come in and eat, if they’ve been here three or four times, they’ve decided what item on the menu they like,” he said.
DO IT ANYWHERE ANY T I ME Luis Fernando, who has worked at Southwell’s for over 10 years, said he can attest to a closeness among sta and those who have visited the For the last almost 40 years, Southwell said he’s worked hard to be personally involved in the daily operations of the restaurant. “The restaurant business is a brutal business; the people who make it are actively involved in the business ... so I’m in each one of my stores twice a day,” he said. A family a air
Houston
W. HOLCOMBE BLVD.
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2252 W. Holcombe Blvd., Houston www.southwells.com
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