Dining
BY ROO MOODY
The establishment has board games available for customers to enjoy while dining.
Burger Vibe and La Vita Co ee are located in the same space o Washington Avenue.
PHOTOS BY ROO MOODY COMMUNITY IMPACT
Viral video gives life to Houston restaurateur’s dream Alex Moghaddam’s business was struggling. He had invested in high-quality ingredients and authentic food items, but after working 12 hours, seven days a week for three and a half years, that week with customers waiting at the door. The speci cs
Moghaddam and his wife run operations, along with his son, who likes to greet customers.
When coming up with the menu for La Vita Co ee and Burger Vibe, Moghaddam crafted his own recipe from a friend’s grandmother in New York and only uses organic, halal burger patties. “I decided the best policy would be, if we are not willing to put the food in front of our child, we shouldn’t put it in front of our customers,” Mogh- addam said. Along with burgers, co ee and fresh pastries, Moghaddam also imports bagels from New York for authenticity and uses Dubai chocolate because he believes the taste can’t be recreated.
Moghaddam said he still wasn’t generating enough business to support his two restaurants, La Vita Co ee and Burger Vibe. Out of desperation, he turned to social media and asked local in uencers to come try his products. “I had completely given up ... I didn’t know how to gain a following,” he said. “All of a sudden, my phone starts buzzing and buzzing and buzzing.” A video made by TikToker Hanson Mendez about Moghaddam got more than 200,000 views, and for the rst time, Moghaddam said he walked into work
WAUGHFORD ST.
3730 Washington Ave., Ste. A, Houston https://washingtonpatio.com
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