Business
BY ETHAN THOMAS
Market attendees can purchase owers from Martindale-based Creeksouth Farms ower bar.
Maggie Baker, owner of Adkins-based Shy Coyote Farm, helps a customer bag produce at the New Braunfels Farmers Market.
AMIRA VAN LEEUWEN COMMUNITY IMPACT
New Braunfels Farmers Market builds community The New Braunfels Farmers Market has grown into a weekly community gathering anchored by a consistent roster of local farmers, ranchers, arti- sans and food vendors, Market Manager Vanessa Simpson said. The details The market’s mission is to improve access to
Braune Farms Fresh Produce, one of the vendors at the farmers market, sells cabbage, beets and more.
the vendor and shopper communities, Simpson said. Consistency helps vendors build customer relationships and makes it easier for shoppers to nd their favorites week to week, Simpson said. An additional pool of roughly 15 ll-in vendors steps in when full-time vendors are unable to attend. The focus is on deepening the market experience rather than expanding, with an empha- sis on supporting current vendors and maintaining a high-quality product mix. “When you shop at the farmers market, you’re not just buying food—you’re directly supporting dozens of local farmers, ranchers and small businesses that help keep our community strong,” Simpson said.
local, nutritious and a ordable food while foster- ing a more food-secure community, Simpson said. Beyond farm products, the market—which oper- ates with 72 full-time vendors—welcomes local artisans o ering prepared foods and handcrafted goods, creating a diverse and vibrant weekly experience. The market is operating at near full capacity—a re ection of strong demand from both
N
186 S. Castell Ave., New Braunfels www.nbfarmersmarket.com
31
NEW BRAUNFELS EDITION
Powered by FlippingBook