Business
BY KAROLINE PFEIL
The business was opened by Emily Alberts online in 2022.
The business storefront is located on the second oor at Davenport Village.
PHOTOS BY KAROLINE PFEIL COMMUNITY IMPACT
Dearly Baby o ers hand-selected child essentials
The business’ brick and mortar location was opened in December 2023.
When Emily Alberts founded Dearly Baby and Children’s Boutique in October 2022, she had just had her second child. Frustrated with the lack of highly-curated baby garments and wares she was searching for online, she decided to pull all her favorite brands into her own boutique storefront. The overview Located in Davenport Village, Dearly Baby and Children’s Boutique o ers a wide selection of hand-selected clothing, gifts, toys and decor designed for children ages 0-6. The business’ brick and mortar location, which features racks of children’s garments and shelves stocked with baby-friendly toys and accessories, was opened in December 2023, following a year of
the business operating exclusively online. “I wanted to bring all of the baby brands that I loved under one roof, physically and online,” Alberts said. “Originally I just started bringing in all the brands that I had found that I loved for my kids.” Whattheyo er Many of the boutique’s brands are ones that Albert found herself through social media, like Instagram or TikTok. A few brands o ered at Dearly Baby include Austin Baby Co, The Blueberry Hill, Mon Ami and Snuggle Me Organic. Alberts said she is currently focused on growing her business, hoping to expand size o erings and bring even more brands into the boutique.
N. CAPITAL OF TEXAS HWY.
LONG CHAMP DR.
360
N
3801 N. Capital of Texas Hwy., Ste. G207, Austin www.welovedearly.com
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