Round Rock Edition | March 2025

The District to elevate Round Rock From the cover

The big picture

Dell Technologies

Boardwalk

La Frontera Shopping Center

Mark IV Capital began preparing the Louis Henna and Greenlawn boulevards site in February. The project will include homes, oces, residential and retail space, with a reduced focus on oces due to the post-pandemic market crash, said Bradley Dushkin, Round Rock’s planning and development services director. “We like to say we build for generations. We really take our time to get things right,” Tuller said. The †rm’s †rst oce building, 100 Marshall, is fully designed, permitted and preleasing tenants, Tuller said. His team has also completed the design for the †rst phase of multifamily residential. Plans for the next four phases will be determined by market demand, said Bob Boone, the company’s vice president of development and asset management.

Greenlawn Crossing

45 TOLL

MARSHALL CIRCLE

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RD.

Round Rock

DISTRICT WAY

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The District

RICKENBACKER WAY

Mixed-use area Livable street for all users Walkable paseo (Pedestrian-only pathway)

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SOURCE: CITY OF ROUND ROCK, MARK IV CAPITAL—COMMUNITY IMPACT © GOOGLE EARTH

The details

Part of this design includes pedestrian-only streets known as paseos, and livable streets, which allow some trac but prioritize wider sidewalks, Ervin said. Along with parklets, plazas and courtyards, a central green space ringed by several restaurants—a food and beverage plaza—will provide a space intended for the greater community to enjoy. “It’s going to be experience-driven retail—not just a place to go park and eat, and then get back in your car and leave,” Tuller said. “It’s going to be a place that’s inviting—a place that people are going to want to stay.”

Je Ervin, principal at STG Design, said The District’s taller oce buildings will function almost as a waynding “clock tower” for the area. “Our oce buildings—some are high-rise, which gives you amazing views of downtown [Round Rock],” Ervin said. He said he wants The District to be a draw for the community, not just those who live and work there. Additionally, Tuller said it expected to capture some of the working community across SH 45, at the world headquarters of Dell Technologies. The District is expected to bring about 5,000 jobs to the area in stang oce, hospitality, restaurant and retail businesses.

Plans for The District Once complete, The District is set to include:

Shops and restaurants not already available in Round Rock

5,000 new oce, hospitality, restaurant and retail jobs

Walkable, low vehicular trac streets

Multifamily high rises, townhomes and condos

SOURCE: MARK IV CAPITAL‡COMMUNITY IMPACT

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