The District to elevate Round Rock From the cover
The big picture
Dell Technologies
Boardwalk
La Frontera Shopping Center
Mark IV Capital began preparing the Louis Henna and Greenlawn boulevards site in February. The project will include homes, oces, residential and retail space, with a reduced focus on oces due to the post-pandemic market crash, said Bradley Dushkin, Round Rock’s planning and development services director. “We like to say we build for generations. We really take our time to get things right,” Tuller said. The rm’s rst oce building, 100 Marshall, is fully designed, permitted and preleasing tenants, Tuller said. His team has also completed the design for the rst phase of multifamily residential. Plans for the next four phases will be determined by market demand, said Bob Boone, the company’s vice president of development and asset management.
Greenlawn Crossing
45 TOLL
MARSHALL CIRCLE
WAY
RD.
Round Rock
DISTRICT WAY
35
The District
RICKENBACKER WAY
Mixed-use area Livable street for all users Walkable paseo (Pedestrian-only pathway)
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SOURCE: CITY OF ROUND ROCK, MARK IV CAPITALCOMMUNITY IMPACT © GOOGLE EARTH
The details
Part of this design includes pedestrian-only streets known as paseos, and livable streets, which allow some trac but prioritize wider sidewalks, Ervin said. Along with parklets, plazas and courtyards, a central green space ringed by several restaurants—a food and beverage plaza—will provide a space intended for the greater community to enjoy. “It’s going to be experience-driven retail—not just a place to go park and eat, and then get back in your car and leave,” Tuller said. “It’s going to be a place that’s inviting—a place that people are going to want to stay.”
Je Ervin, principal at STG Design, said The District’s taller oce buildings will function almost as a waynding “clock tower” for the area. “Our oce buildings—some are high-rise, which gives you amazing views of downtown [Round Rock],” Ervin said. He said he wants The District to be a draw for the community, not just those who live and work there. Additionally, Tuller said it expected to capture some of the working community across SH 45, at the world headquarters of Dell Technologies. The District is expected to bring about 5,000 jobs to the area in stang oce, hospitality, restaurant and retail businesses.
Plans for The District Once complete, The District is set to include:
Shops and restaurants not already available in Round Rock
5,000 new oce, hospitality, restaurant and retail jobs
Walkable, low vehicular trac streets
Multifamily high rises, townhomes and condos
SOURCE: MARK IV CAPITALCOMMUNITY IMPACT
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