Frisco | October 2025

Business

BY KAREN CHANEY

Kerri Keaton is the vice president of new center openings and Ryan Schwartz is the regional director.

KAREN CHANEYCOMMUNITY IMPACT

Age-specic programming changes every three weeks at KidStrong.

KidStrong oers a free trial class and various membership packages.

COURTESY KIDSTRONG

KAREN CHANEYCOMMUNITY IMPACT

KidStrong teaches cognitive, physical development cycle and celebrate everything they do at the end knowing how big these skills are,” Schwartz said. Classes for children four years old and younger include participation by one parent.

When families rst visit KidStrong, they often say they were drawn to the business—which was founded in 2015—because of marketing videos showing kids ipping tires or pushing sleds but quite often return visits are due to non-physical growth development. “They stay for the social and emotional [ben- ets]. They stay for the public speaking,” said Courtney Moscovic, KidStrong vice president of marketing. “They stay because they learn how to order their own food at a restaurant. They stay because they’ve learned how to introduce themselves.” The set up KidStrong oers classes for children from early walkers up to 11 years old. Classes, which are 45 minutes long, follow a routine featuring character, cognitive and physical development and are taught by certied KidStrong coaches, KidStrong Regional Director Ryan Schwartz said. Classes always include a social greeting, where kids learn how to introduce themselves, give a rm handshake and make eye contact. “Class is very structured ... there are eight dis- tinct blocks we go through,” Schwartz said. “We do it around active play with fun, fast-paced games.” The KidStrong programming team provides new age-specic programs every three weeks. “An example is public speaking—we’ll work on a child’s public speaking skills over a three-week

“For the littles, a front roll would be very basic— standing on top of one of our wedges and learning to reach for the ceiling, touch their toes ... then feel what a roll is,” Schwartz said. “For our bigger kids, it could be standing behind a wedge and learning how to jump into a front roll.” The background KidStrong, which is headquartered in Frisco, was founded by married couple Matt and Megin Sharp. Lincoln Brown and Megan Stein are co-founders. The Sharps owned a crosst gym in Lexington, Kentucky where they developed active play and developmental tools for children in an open space they had at their gym. Quote of note Recited at the beginning of every class, and incor- porated into company branding, is the KidStrong armation: ‘I am strong. I am brave. I can do this.’ Schwartz said the Sharps instilled this concept into their daughter and used it as a cornerstone when starting the business. “It’s amazing when you see kids [outside of KidStrong] reciting it the rst time they go down the tallest slide,” Schwartz said. “That is their boost in self-condence that they can do it.”

Eloise, a KidStrong member, demonstrates pushing a weighted KidStrong Krawler.

KAREN CHANEYCOMMUNITY IMPACT

Classes for children 4 years old and younger include participation by one parent.

KAREN CHANEYCOMMUNITY IMPACT

423

MAIN ST.

1648 FM 423, Bldg. D, Ste. 500, Frisco www.kidstrong.com

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