Lance Wilson took over ownership of Pump It Up in Frisco in June 2022.
TOP WAYS TO PARTY Weekday private parties
Prices start at $219 for a 90-minute party, which includes one hour of jumping and 30
minutes in the party room. Weekend private parties
Prices start at $319 for a one-hour-and- 45-minute party that includes an hour of jumping and 45 minutes in the party room. Glow Party This add-on costs $30 per party. This includes a glow stick and necklace for each child in the party, and the birthday child will get a glow baton. During the Glow Party, regular lights will be turned down, and neon and black lights will be turned on. Bubble Bash This add-on costs $25 per party. This includes a giant bubble machine intermittently blowing bubbles in the arena. Open play This is $10 per child for two hours.
BUSINESS FEATURE
Pump It Up o ers weekday and weekend private parties along with specialty party options.
PHOTOS BY KAREN CHANEY COMMUNITY IMPACT
Pump It Up Frisco children’s entertainment venue focuses on fun and safety L ance Wilson, owner of Pump It Up in Frisco, said although he purchased the franchise in June, the indoor jump park celebrated its BY KAREN CHANEY
held at Pump It Up, Wilson explained when children arrive for a party, they travel in a group between the two arenas and party room. They do not share a space with other parties. This is a key selling point for parents. “There won’t be random kids going into your party,” Wilson said. “You only have the people you invite wherever your party is at the time.” Guests can focus on having fun, Wilson said. “Kids enjoy all the di erent attractions, like the glow-in-the-dark parties and the bubbles, going up and down the slides, playing the di erent games,” Wilson said. “What I see most when they’re walking out the door is they‘re asking, ‘Can we stay?’ ‘Can we come back?’” Wilson said on day one his favorite thing was being an owner; however, on day two and going forward, his opinion shifted. “There is nothing like seeing the excitement on the faces of the birthday boys and girls before the party starts,” he said. “[Then] seeing those faces when they leave, … they are lled with joy and excitement from the experience they just had.”
20th anniversary Nov. 16. “I’ve always had aspirations of owning a chil- dren’s entertainment venue,” Wilson said. “I started looking at di erent businesses for sale, and … I found the previous owners of Pump it Up looking to sell.” He said for about two weeks the prior owner trained him on what he needed to know to be the owner and operator of the business. Simultane- ously, he underwent virtual training provided by Pump It Up headquarters, which is in Arizona. Wilson said his children inspired him. “My oldest daughter, when she was 7 years old, told me she was so bored and was asking, ‘What can we do?’” Wilson said. “It’s a passion of mine to make sure there is something available for my kids to do that is positive and gives them a safe outlet to play.” Speaking to the safety element of private parties
Pump It Up Frisco 7164 Technology Drive, Ste. 200, Frisco 214-387-9663 www.pumpitupparty.com/frisco-tx Hours: Mon.-Thurs. open play 10 a.m.-noon, Fri. private parties 5-8:30 p.m., Sat.-Sun. private parties 10 a.m.-8 p.m. (Private party times are also available on weeknights.)
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