Business
BY DACIA GARCIA
Jennifer Hart previously o ered ttings at her home.
Customers can purchase swimwear and athletic wear.
Shapely Hart Bra Fitting Studio sells a variety of bra sizes A to J cup, including sports bras, inline bras and non-wired bras.
PHOTOS BY DACIA GARCIA COMMUNITY IMPACT
After years of providing bra- tting services out of her home, owner Jennifer Hart decided to grow her business by opening Shapely Hart Bra Fitting Studio in Hutto. The studio has presented the community with a range of options for individuals of all bra sizes and continues to expand its products to help custom- ers feel beautiful no matter their size. The inspiration Hart learned the art of bra tting during her time as a sales representative for a company prior to o ering her own services, and she saw the need for the service rsthand. “Back in 2013, I was a stay-at-home mom and just had my third child and I was, after nursing and all that, needing good bras,” Hart said. “Someone mentioned to me about getting a bra tting and so I went to this in-home little tting party and that’s how I got into it.” Respecting the craft By participating in a free bra tting, custom- ers can nd their size in a variety of bra styles from sports bras and T-shirt bras to unlined and non-wired bras. In addition to bras, the business Shapely Hart Bra Fitting Studio o ers inclusive garments to uplift clients
sells loungewear, swimwear, shapewear, panties, athleisure wear, lingerie and accessories. To create a personalized experience, the business keeps customer sizes and favored styles on le for future reference to create a wish list on their individual pro le. Since the studio’s opening, Hart has added new merchandise, such as mastec- tomy products to expand the business’ inclusivity. “I’ve had so many ladies of all size ranges that struggle,” Hart said. “It doesn’t matter if you’re an A cup or an H cup. There are struggles no matter what size you are as a woman. We have stu for every size range because it’s important that no matter your size, you feel comfortable and beautiful.” Hart said her favorite part of the job has been watching individuals who come in with previous disappointing experiences and being able to provide them with options they weren’t aware of. Staying local While the storefront is located in Hutto, Hart said she has customers who make the journey from Round Rock, Georgetown, Killeen and beyond. She said these traveling customers tell her they have a hard time guring out their accurate bra size and were looking for a more supportive space to do so. Hart hosts monthly events at the studio in part- nership with other local businesses in the area. From ladies nights to lingerie and lace events, indi- viduals can become acquainted with the studio’s o erings while patronizing the local community.
The stores o ers a range of pajamas and gowns.
Free bra ttings are available for customers.
79
LONE STAR BLVD.
409 W. Front St., Ste. 210, Hutto www.shapelyhart.com
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COMMUNITYIMPACT.COM
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