BUSINESS FEATURE
BY KAREN CHANEY
Javeri Zaidi personally picks every piece of jewelry sold at her store.
Javeri Zaidi, owner of Javeri Jewelers, represents the ! fth generation of jewelry store owners in her family.
Business owner Amna Javeri Zaidi opened her store in Frisco after years of experience in jewelry. (Photos by Karen Chaney/Community Impact Newspaper)
The Troy bracelet was made for a celebrity and depicts Homer’s Iliad.
CELEBRITY CLIENTS
Javeri Jewelers Store owner carries family business into ! fth generation T he Javeri family can date their jewelry industry history back to a pearl merchant ancestor
Javeri Jewelers 4851 Legacy Dr., Ste. 305, Frisco 469-333-9200 www.myjaveri.com Hours: Tue., Wed., Sat. 10 a.m.-6 p.m., Thu. 10 a.m.-8 p.m., closed Sun.-Mon. Their ancestor, who started out as a pearl merchant in the 1800s, went on to create pearl pieces for Indian royalty and later in his life he became a court jeweler, Javeri Zaidi said. Throughout the Javeri family’s rich history in the jewelry business, they have built a prestigious clientele list.
andmoved to the United States. She worked at a jewelry store in Rockwall for about ! ve years all while nurturing a dream to open her own store. She had plenty of industry experi- ence but knew to launch her own busi- ness she needed to add an important missing link, and her best friend from college, Martha Long, would ! ll that void and become her business partner. “I had been after her for ! ve years because I needed a numbers person,” Javeri Zaidi said. “And then she agreed, andmy dreambecame a reality.” While researching locations for the store, Javeri Zaidi said she fell in love with Frisco somuch shemoved here. “We’re a small neighborhood jeweler. We’re not here for the single
sale, we’re here to build relationships,” Javeri Zaidi said. Javeri Zaidi said shemakes it a priority to hire female jewelers getting started in the industry. “I look for womenwho areworking out of small rooms and creating amaz- ing collections, but have no venue or relationships with retailers,” she said. “I’mpro-women, and [I want to help] womenmake a stand in this industry which has been dominated bymen for centuries.” The relationships with customers and helping themcelebrate is Javeri Zaidi’s favorite aspect of the store. “We see people at their happiest. There is nothingmore special than being a part of someone’s story,” she said.
in Iran in the 1800s said Amna Javeri Zaidi, the owner of Javeri Jewelers. When she opened Javeri Jewelers in Frisco in September 2019, she represented the ! fth generation of jewelry store owners. At her father’s shop in Pakistan, she and her four siblings learned the business froman early age. “Our dadwould pick us up from school and take us back to the store andwewould sit and separate diamonds,” Javeri Zaidi said. Over time, she garneredmore experience as sheworked at her father’s stores. Eventually, Javeri Zaidi got married
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