Pflugerville, Hutto breweries tap into local growth From the cover
Long story short
The big picture
Power said the area’s future growth is another reason he chose to open a brewery in Hutto. This population growth is also attracting other businesses, said Terri Toledo, interim director of the Pflugerville Community Development Corp., as they are looking for local attractions with employ- ees in mind. One of the ways the PCDC fosters this environ- ment is by supporting infrastructure improve- ments, such as the downtown electrical and ADA improvements that allowed Prost Alehouse to open. Troy Dudley said Prost’s building has been around for over 100 years. With his wife and co-owner, Iven, they solicited an architect to combine the historical elements of the structure with a modern feel. “It really was a main attraction for the town of Pflugerville for a while,” Troy Dudley said. When it comes down to why breweries are opening more frequently in rural and suburban areas, Caroline Wallace, Texas Craft Brewers Guild executive director, said the lower cost of real estate in these areas is a potential factor.
“There wasn’t any brewery at the time nearby,” Power said. “I thought that might be a business opportunity.” Local economic experts and brewery owners say the Pflugerville-Hutto area is appealing for many reasons, such as population growth, low costs of operations, proximity to major highways and business opportunities. “It was actually a good fit for us in terms of owning the building [in downtown Pflugerville]—from a civil perspective, having all the parking and everything in place for feasibility,” Troy Dudley said.
Several independent brewing operations in Pflugerville and Hutto have opened recently, blooming an ecosystem of breweries where few had operated previously. Prost Alehouse and Power Brewing Project both opened within the last year, and are soon to be joined by Old Gregg Brewing and Cottonwood Creek Brewery later this year. Prior to the opening of Prost Alehouse, the only breweries in Pflugerville and Hutto were Big Country Organic Brewing Co., formerly known as Willard’s, and Rockabilly Brewing, which also expanded its facility and reopened this year.
Opening doors The number of craft breweries operating in Texas increased from 96 in 2013 to 445 in 2023, an increase of more than 360%.
Number of breweries
TBA: Old Gregg Brewing and Cottonwood Creek Brewing expected to open by end of 2024 April 6, 2024: Rockabilly Brewing reopens in Hutto June 16, 2024: Power Brewing Project opens in Hutto Dec. 19, 2023: Prost Alehouse opens in Pflugerville Aug. 24, 2023: Bluebonnet Beer Co. expands Round Rock headquarters June 10, 2023: Third Level Brewing opens in Round Rock June 14, 2023: Austin Beerworks Sprinkle Valley opens in North Austin
500
+364%
400
300
Cost of space
200
Average annual industrial rental rates
Average annual retail rental rates
100
Pflugerville
$18/sq. ft.
$30/sq. ft.
0
Hutto
$15/sq. ft.
$28/sq. ft.
Austin
$18/sq. ft.
$31/sq. ft.
SOURCES: PROST ALEHOUSE, ROCKABILLY BREWING, POWER BREWING PROJECT, OLD GREGG BREWING, COTTONWOOD CREEK BREWING, BREWERS ASSOCIATION/ COMMUNITY IMPACT
SOURCE: LOOPNET/COMMUNITY IMPACT
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