Richardson October 2020

“WHENYOUWALK IN THE SHOP, YOU CANHEAR THE MACHINES RUNNING. WE HAVE COMPLETE CONTROL OVER THE QUALITYOF THE EMBROIDERY THATWE SUPPLY.” MONICA SCOTT, OWNER

BUSINESS FEATURE

Monica Scott (left) and her sister Paula Frykholm own and operate Logotology, a custom embroidery and logo business in Richardson. (Makenzie Plusnick/Community Impact Newspaper)

Logotology Sister-run business centers on embroidery F ourteen years ago, sisters BY MAKENZIE PLUSNICK

UNITING THE COMMUNITY Logotology and Methodist Richardson Medical Center partnered at the height of the coronavirus pandemic to make Richardson Strong signs as a symbol of local strength and unity.

Classroom Apparels, a company that oers custom logos, uniforms, gym clothes and backpacks. What sets the business apart from similar stores, Scott said, is that it has a brick-and-mortar location where customers can visit with consultants and see some products in person. Additionally, all embroidery is done in-house. “When you walk in the shop, you can hear the machines running,” she said. “We have complete control over the quality of the embroidery that we supply.” Logotology felt the weight of the economic shift when the coronavirus set in March, Scott said. The shop quickly pivoted to selling personal protective equipment. This move, she said, helped sustain the business. “That’s really how we have sur- vived,” she said.

$10 Signs start at 1,500+ signs sold

Monica Scott and Paula Fryk- holm decided to leave their jobs and open a custom embroidery shop in their hometown. “We were always sewers, and so, starting out, we thought embroidery would work out really well,” Scott said. Opening the business in Richardson was a natural choice, Scott said, since she and Frykholm both grew up and lived in the city. The pair quickly made the decision to expand and bought a promotional products company centered around golf tournaments, Scott said. Since then, the sisters have contin- ued to grow their business. Logot- ology oers customized products that range from shirts and jackets to kitchen items. They also own

$5,000+ raised for local nonprot Network of Community Ministries

SOURCE: LOGOTOLOGYCOMMUNITY IMPACT NEWSPAPER For more information on the initiative, visit www.richardson-strong.com.

The signs can be seen in yards across Richardson. (Courtesy Warren Caldwell)

W. CAMPBELL RD.

Logotology 1750 Alma Road, Ste. 122, Richardson 214-423-4000 www.logotology.com Hours: Mon.-Fri. 9 a.m.-5:30 p.m., closed Sat.-Sun.

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