CONTINUED FROM 1 PRIMARY PARCELS Most of the land left undeveloped in Frisco is in the northern part of the city, but the land is becoming spoken for quickly. Fields PGA The Preserve Panther Creek High School Future Frisco ISD middle school Key University of North Texas at Frisco University Village The Links Cottage Community Fire y Park
in and around the United States are becoming destinations, and you pay for that privilege,” Dowdy said. Projects in the works Several projects are taking shape in the northern part of Frisco. Among these are the Fields development, which will include 5,000 single-fam- ily homes, 8,500 apartment units and 1,000 units of student housing. The stu- dent housing will help serve The Uni- versity of North Texas at Frisco campus coming to Preston Road on the city’s north side. Adjacent to the Fields project and the PGA Frisco headquarters is The Link, a nearly 240-acre project that will include luxury residential. Closer to the Dallas North Tollway is a new, 217-acre mixed-use project called Fire y Park that comes with luxury hotels, o ces and residences for sale and for lease. Frisco’s growth travels along a cor- ridor, Lettelleir said. It comes out of Dallas and travels along Dallas Park- way and Preston Road. As these parcels develop, utilities along this corridor are extended, which in turn attracts more developments, he said. “It falls back on infrastructure,” he said. “The northern tracts are starting to develop because the roadways are getting put in.” Kyle Wilks, president of Wilks Devel- opment, the team behind Fire y Park, said it was important that residents and employees in the park have access to major roads, such as the Dallas North Tollway. That is part of what attracted him to the 200-plus acres this project will use, he said. “Everybody kind of knows develop- ment is moving up the tollway,” Wilks said. “Frisco doesn’t have a lot of acres left … and as we have all seen, Frisco develops pretty quickly.”
In mid-June, Baylor Scott & White Health requested to rezone about 47 acres on the northeast corner of Dallas Parkway and PGA Parkway, taking up another piece of Frisco. “We are constantly evaluating ways to expand access to care for Texans, especially in our fastest-growing com- munities,” Baylor Scott & White Health o cials said in a statement. One outlier to the trend of northern development is the Brinkmann Ranch property. This property is located in the heart of Frisco, along Preston Road and Main Street. Builders with Landon Homes are turning 103 acres of the elds there into a new subdivision called Lex- ington Parks. The model homes for the project opened in late May, and the rst residents are expected to live in the community at the end of July, a spokes- person for Landon Homes said. Once land is zoned, it stays that way unless it comes back for rezoning, Lettelleir said. With that in mind, the city is intentional about how the last large portions of Frisco change to main- tain the city’s ad valorem taxes. “At the end of the day, what gets developed on the land has a huge impact on the city’s nancial bottom line,” Lettelleir said. Growing demand for housing The development is translating to higher home values, Dowdy said, espe- cially as the city adds to the services that make it attractive to residents. In the last ve years, the median sales price of a home in Frisco has increased more than 72%, according to data from the Collin County Association of Real- tors. In May, the median home price in Frisco was $725,000, but Dowdy said that could change. “Indications have told us that we’re going to see a slowdown a little bit,
380
49.3 acres 143 multifamily units 74 townhouse units 217 acres 2,200 apartment, townhouse, condo units
PGA PKWY.
DNT TOLL
109 acres 1,000 student housing units
2,500+ acres 5,000 single-family homes 8,500 multifamily units
267 acres 565 single-family homes
PANTHER CREEK PKWY.
HOUSING DEMOGRAPHICS Most Frisco residents reside in single- family homes, but a fair percentage of residents also live in apartments.
80% single-family
ELDORADO PKWY.
N
19% apartments
1% senior living communities SOURCE: CITY OF FRISCO COMMUNITY IMPACT NEWSPAPER
About 20 years ago, Frisco was about 40% built out, Lettelleir said. City plan- ners are now looking at how to best develop its last remaining portions of land, with about 9,000 acres to explore, according to a report from the develop- ment services department. Jenny Dowdy, Keller Williams Real- tor and owner of Jenny Knows Real Estate, said as Frisco approaches build- out, home values in the area are sig- ni cantly increasing as demand for the remaining space builds. “Frisco is going to become a desti- nation, just like other principal cities
development, the Fields community and the Fire y Park mixed-use project. “Anything that’s in the quadrant that’s north of Panther Creek along the Dallas Parkway is going to add a lot [of value to the city] because of the amount of vacant land there,” Lettelleir said. This section is one of the nal fron- tier areas in the growing city of Frisco.
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