BUSINESS FEATURE
BY KAREN CHANEY
Owner Jamie Rohlich said she named the boutique after her children.
COURTESY GRIFFIN & GRACE
The boutique o ers a variety of gift items for adults and children.
Georgie, Jamie Rohlich’s four-legged friend, often helps greet customers.
Throughout Gri n & Grace, customers will nd color-coordinated displays.
KAREN CHANEY COMMUNITY IMPACT NEWSPAPER
KAREN CHANEY COMMUNITY IMPACT NEWSPAPER
KAREN CHANEY COMMUNITY IMPACT NEWSPAPER
Gri n & Grace 5960 W. Parker Road, Ste. 236, Plano 469-642-3011 http://gri nandgraceboutique.com Hours: Mon.-Sat. 10 a.m.-6 p.m., closed Sun. TOP SELLERS Gri n & Grace owner Jamie Rohlich said the shop’s gifts, home decor items and women’s clothing are popular with customers. Sweet Grace candles range from $20-$154. Seasonal items range from $8-$90. Women’s clothing ranges from $30-$60.
Gri n & Grace Plano boutique specializes in women’s clothing, gifts, decor G ri n & Grace owner Jamie & Grace in 2011, her merchandise focused on children’s and women’s
social media presence has grown exponentially over time. And despite not being able to have customers in the store for three months due to the pandemic, 2020 was the best year the store has ever had. Today, Rohlich said she usually spends the rst two hours of her day lling orders that came in overnight based on merchandise posts she put on the boutique’s Facebook page. Rohlich said some of her favorite aspects of owning this business are being creative and getting to know her customers’ style preferences. “I see a shirt and say, ‘Liz will buy this shirt,’” she said. “Then, they order it, and I say, ‘I knew you would order it.’”
Rohlich said she makes purchasing decisions for the boutique based on personal preferences. “My clientele come into my store because they like my style,” she said. “If I’m not going to wear that, they probably wouldn’t either.” Most customers who shop at Gri n & Grace are women between the ages of 35-60, she said. Keeping that in mind, Rohlich said she knows it is best not to follow all trends. “Mom jeans are really popular right now, but they ... de nitely don’t atter my clientele that’s older,” she said. When Rohlich opened Gri n
clothing. Eventually, she added jewelry and candles to the mix. Now, the shop’s inventory encom- passes women’s clothing, gifts and home decor. “I choose gifts and decor by what I like. If I wouldn’t pay $70 for that candle, I would never buy that for my store,” Rohlich said. She describes the boutique’s gifts as trendy and sometimes funny. “I love when people stand there forever reading our coasters ... and laughing,” she said. “They’re going to give that to their friend, because it will make them laugh.” Rohlich said Gri n & Grace’s
PARKERRD.
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FREE ADMISSION
PLUS: Free flu shots, health screenings and fitness demos! 10am - 1pm www.planointernationalfestival.org P L ANO International F E S T I VA L i c , a n d h e w
October 21-23rd Preview Night Hours Fri. 4 pm-8 pm General Admission Hours Sat. 10 am-6 pm Sun. 11 am-5 pm $10 Preview Night Shopping $6 General Admission
Plano Event Center 2000 E Spring Creek Pkwy, Plano, TX 75074 Gift Market Holiday shopping with 125+ vendors! Shop local and support small businesses this holiday season!
Sat Oct 15 11am - 5pm • Haggard Park, Plano
www.homefortheholidaysgiftmarket.com
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PLANO NORTH EDITION • SEPTEMBER 2022
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