Lewisville - Coppell | October 2022

BOOM "THE HOPE IS THAT WE’LL BE DRAWING TOURISTS TO THE CITY OF COPPELL OR VISITORS TO THE CITY OF COPPELL, AND THEN ANY DOLLARS THAT THEY SPEND IN BUSINESSES OR RESTAURANTS WILL THEN COME BACK TO THE CITY."

Some of Coppell’s HOT revenue is used to fund the city’s arts programs and organizations, such as the Coppell Community Chorale and Coppell Arts Council, Mays said. City Council approved funding of $165,000 for Discover Coppell ear- lier this year. Mays said the city decided to launch the pro-

Coppell has seen a dramatic increase in new hotels over the last ve years, while Lewisville continues to add to its large count.

HANNAH COOK, COPPELL’S CHIEF COMMUNICATIONS STRATEGIST

Coming soon

Opened in the past ve years

Opened before 2017

COPPELL 1 Holiday Inn Express 2 SpringHill Suites 3 Aloft 4 Faireld Inn & Suites 5 Tru by Hilton 6 Four Points by Sheraton LEWISVILLE 7 Aloft 8 Tru by Hilton 9 Unnamed boutique hotel 10 Home2 Suites by Hilton 11 La Quinta by Wyndham 12 Baymont Inn & Suites 13 Best Western Plus 14 Budget Suites of America 15 Comfort Suites

19 Faireld Inn &

gram after see- ing a need to bring aware- ness to Cop- pell’s unique amenities visi-

LEWISVILLE LAKE

Suites by Marriott

JUSTINRD.

20 Hampton Inn & Suites 21 Hilton Garden Inn Dallas/Lewisville 22 Holiday Inn Express & Suites 23 Homewood Suites by Hilton 24 InTown Suites on Corporate Drive 25 InTown Suites on Valley View Drive 26 Motel 6

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COLLEGE PKWY.

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tors may not know about, such as the city’s farmers mar-

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ket and parks system. Mays said the city also felt a need to help local restaurants and businesses

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attract customers. “We know that the folks that come in from out of town have a wonderful time here,” he said. “We just thought it was a very appropriate time to start publicizing what we oer here in Coppell.” Discover Coppell will promote the city as a destination location through advertising, social media and other mediums, Mays said. He said he hopes Discover Coppell will lead to an uptick in the city’s foot trac and inuence people to spend their week- ends in Coppell. “We’re gonna start seeing a little bit more, a little bit broader appeal to some of our local city events,” he said. Lewisville’s revenue rebounds While Coppell manages a new hotel base, Lewisville is seeing growth to its established properties both in revenue and renovations. Lewisville has nearly two dozen hotels, and more are expected to come. One hotel—Tru by Hilton—is under construction, while construction on an Aloft location with 120 guest rooms is expected to begin before the end of the year. Both hotels will be located in the Vista Ridge hotel district near Music City Mall, where the majority of the city’s hotels are concentrated, Kunke said. An eight-room boutique hotel is also anticipated to be built in Old Town Lewisville after City Council approved plans in June. Lewisville’s HOT revenue is grad- ually returning to pre-COVID-19 pan- demic numbers, Kunke said. The city brought in $2.2 million in revenue for FY 2021-22, and occupancy rates have consistently been above 70% since March. Occupancy rates in Lewisville

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on Stemmons Freeway

27 Motel 6

on Lakepointe Drive

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16 Country Inn & Suites 17 Courtyard by Marriott 18 Econo Lodge 28 Red Roof Inn 29 Residence Inn by Marriott 30 SpringHill Suites by Marriott 31 Suburban Extended Stay 32 TownePlace Suites by Marriott SOURCES: CITY OF LEWISVILLE, CITY OF COPPELL, TEXAS DEPARTMENT OF LICENSING AND REGULATIONCOMMUNITY IMPACT

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an additional seven hotels, such as Holiday Inn Express, Homewood Suites and Hilton Garden Inn, are under construction or approved for development. “We’ve really seen a tremendous growth in the need for hotels in the area. We’re very pleased to have the corporations building here in Coppell,” Coppell Mayor Wes Mays said. Coppell’s proximity to airports makes it an ideal location for hotels, Cook said. Part of Dallas-Fort Worth International Airport, which Airports Council International lists as the sec- ond-busiest airport in the world, falls within Coppell’s city limits; Coppell is also located 20 miles from Dallas Love Field Airport. The city is also roughly located between Dallas and Fort Worth, which provides easy access to both cities, Cook said. Coppell is situated between two major highways—I-35 and I-635— and large businesses, such as The Con- tainer Store as well as Dave & Buster’s, have corporate oces in the city. HOT revenue in Coppell has

increased as more hotels come to the city. The city brought in $307,848.77 in revenue during s- cal year 2017-18; for FY 2021-22 that number more than doubled, totaling $702,987.23, according to city data. Coppell’s hotel boom is also partly due to city ocials’ economic devel- opment plan that set out to attract hotel corporations, Coppell’s Eco- nomic Development Coordinator Mindi Hurley said. “[City] Council decided that they really did want to see some hotels in Coppell, because we had gone for many years without a single hotel,” she said. “The desire was not only to have the lodging space, but also to have the meeting space that would come with hotels, so the city did come up with some incentives that they would oer to the hotels in order to attract them here.” Hurley said city ocials oered incentives, such as a hotel occupancy tax rebate, which allows the city to give a portion of hotel occupancy tax funds back to the hotels.

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portion of its HOT revenue to help fund Discover Coppell, which is a new mar- keting campaign that aims to encour- age tourism and draw visitors by highlighting the city’s amenities, Cop- pell’s Chief Communications Strategist Hannah Cook said. “It’s really an exciting opportunity to make people aware of all of the great things that Coppell has to oer,” she said. “The hope is that we’ll be drawing tourists to the city of Cop- pell or visitors to the city of Coppell, and then any dollars that they spend in businesses or restaurants will then Coppell has been experiencing a hotel boom over the past ve years as the city attracts more developers to the area, according to city ocials. Until 2019, Coppell only had one hotel within city limits, which opened in 2016. Three hotels have opened in Coppell since then, and come back to the city.” Coppell’s hotel boom

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