championship, but also what they can do to lessen the impact to traffic flow during that week,” Mengel said. “Our goal is, of course, hosting a safe and secure event.” The Waze navigation app will be updated with the most up-to-date construction information by city staff. PGA officials have also been meet- ing regularly with Frisco residents and homeowners associations in the neighborhoods near its headquarters on PGA Parkway, Mengel said. City staff even attended PGA tour- naments in other states to map out what Frisco would need to handle a tournament and the visitors it would bring, Frisco Assistant Transporta- tion Director Brian Moen said. “We’ve talked to a couple of other host cities [PGA] had in the past and then also the city of McKinney, [which] hosted [the AT&T] Byron Nelson [golf tournament],” Moen said. “We’ve been in contact with them, comparing and learning what works [and] what doesn’t work.” The Senior PGA Championship is slightly smaller than the other tour- naments planned for Frisco over the next decade, Moen said. “Frisco will host an unprecedented number of PGA majors in tourna- ments: 26 events in 14 years,” Ford said. “No other city in the country is hosting that cadence of PGA events.” The lineup of PGA events includes two Klynveld Peat Marwick Goer- deler Women’s PGA Championships in 2025 and 2031, and two PGA Cham- pionships in 2027 and 2034, accord- ing to the PGA. Preparing for traffic Data compiled by city staff and pub- lished online estimates traffic on the roads around the PGA courses—the same roads that will be used by cham- pionship attendees to get to Fields Ranch East—is 5,000-10,000 vehicles per day. That level of traffic is a relatively low number for Frisco roads, according to the city’s data. More heavily used roads throughout the city, such as Preston Road, can see at least 50,000 vehicles every day. Officials anticipate the North Frisco roads near the PGA could become that congested once championship traffic begins. City staff plan to alert nearby resi- dents ahead of the event to prepare for increased congestion and have already created parking plans that could also limit the number of cars headed for the PGA, Moen said. “Certainly, it’ll be like any other
special events that we’ve hosted, whether it’s [an] FC Dallas game or something over at The Star,” Moen said. Since the championship is taking place late in May, vehicles with stu- dents will be off the roads, Moen said. One of three planned extra park- ing locations is going to be the FC Dallas stadium. Staff with the soccer club have also been working with the PGA, Moen said. “A couple of the high schools that are up near the PGA site will be avail- able for some remote parking as well,” Moen said. People using the remote parking lots, locations for which is expected to be released in April, will be taken to the championship by shuttle, Moen said. Shuttles have been used for parking overflow from large city events before, such as when the city hosted its Fourth of July Freedom Fest celebrations. The parking plan was created with the help of PGA, Frisco engineering and city staff, Moen said. Tournament revenue The tournament’s expected revenue will help Frisco in various ways, Ford said. Not only will money generated from the championship and taxes col- lected by the city from the PGA help Frisco, there will be people and busi- nesses drawn to the city for the first time that could end up moving. “It also gives us access to more busi- ness leaders and influencers to help us to attract more companies and projects and great jobs in Frisco,” Ford said. Frisco saw 16 corporations move to the city in 2022 alone, according to a Frisco EDC press release. Attracting the country’s top compa- nies to Frisco has been a goal of city leaders for years, something the PGA tournaments will help ensure due to the number of company leaders who play golf, Frisco Chamber of Com- merce President Tony Felker said. “This truly becomes not just a tour- ism opportunity, but this becomes a huge economic development oppor- tunity,” Felker said. The true mark of the tournament’s success will be when it ends with a trophy in the hands of the next golf champion, Mengel said. “Someone’s life is going to change,” Mengel said. “These are the things that mark your career and will put you into the history book.”
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FRISCO EDITION • APRIL 2023
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