tracking traffic The average number of vehicles is expected to see a temporary increase due to the PGA tournament. The data is representative of average traffic numbers outside of event times collected March 2022.
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CHAMPIONSHIP DR.
UNIVERSITY DR.
issue being addressed by city officials. The five-day tournament is the result of more than a year’s worth of collaboration and teamwork between city and PGA officials. Attendees at the PGA tournament are projected to spend more than $20 million during the championship, money that will go toward Frisco, according to estimates from city staff. Boosts from local tourism are rel- atively normal in Frisco: the city saw $443.3 million in purchases in 2021 directly linked to visitors’ day trips and overnight stays, includ- ing hotel taxes, and state and local taxes, according to the Texas Travel Research Dashboard. “More than 5,000 jobs in the region will be directly supported by the event,” said Joshua Dill, director of sports and events for Visit Frisco, which handles tourism for the city, in an email. Of the more than 30,000 specta- tors estimated to come to the cham- pionship, Dill said at least 10% are expected to stay overnight in hotels throughout Frisco. “There is no doubt that this is the first of many very impactful events at PGA Frisco that will positively impact our economy,” Dill said. The physical championship space is under construction as of early April, said Jason Mengel, the 2023 KitchenAid Senior PGA Champion- ship director. Infrastructure capacity City officials said the roads sur- rounding the PGA campus are pre- pared to handle any additional cars. The PGA campus is located in the Frisco Fields development, a more than 2,500-acre stretch of land hold- ing multiple developments. Most of the roads surrounding the Fields development have been continu- ously updated and worked on for years, Transportation Planning Man- ager Joel Fitts said at a March 7 City Council meeting. The estimated 30,000 visitors over the course of the tournament is a “conservative estimation” from Visit Frisco, Dill said. PGA representatives have been working with various city and state departments to limit congestion on the roads, Mengel said. “We have had discussions with the [North Texas Toll Authority] about any construction and any impact that they are expecting during the
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LEGACY DR.
L LRD.
G
PGA OF AMERICA HOME OFFICE & FRISCO HEADQUARTERS
FIELDS RANCH GOLF CLUB
OMNI PGA FRISCO RESORT
PANTHER CREEK PKWY.
COBB HILL RD.
60,000+
20,000 - 29,999 10,000 - 19,999 5,000 - 9,999 50,000 - 59,999 40,000 - 49,999 30,000 - 39,999
WARREN SPORTS COMPLEX
Average number of vehicles traveling on the road per day
DNT TOLL
ELDORADO PKWY.
423
COSTCO
0 - 4,999
Road under construction Road outside Frisco city limits
H E B
MAINST.
TOYOTA STADIUM
MAKING A PLAN
To combat traffic and parking, shuttles will transport people from off-site parking at Toyota Stadium and nearby high schools to the PGA campus.
STONEBROOK PKWY.
Shuttle parking
JOHN HICKMAN PKWY.
COMPARING REVENUE
E
STONEBRIAR MALL
FORD EVENT CENTER
The 2023 KitchenAid Senior PGA Championship is expected to bring in millions of dollars during the May tournament alone.
WARREN PKWY.
in economic development over 20 years $2.5 BILLION contributed to Frisco economy in various ways $33 MILLION
GAYLORD PKWY.
SRT TOLL
MAP NOT TO SCALE N
PUTTING IT INTO PERSPECTIVE With 30,000 expected attendees, this is how the PGA tournament turnout will look compared to other Frisco event hotspots. Average Saturday trips in and out
positively financially affected by the PGA tournament 5,000 JOBS
Compared to McKinney’s AT&T Byron Nelson golf tournament in 2022
Ford Event Center
7,659 8,317
Costco
Warren Sports Complex Toyota Stadium Event H-E-B Grocery Store
8,898
direct economic impact from the Byron Nelson $28.8 MILLION positively financially affected by the Byron Nelson 270 JOBS
12,365
12,404
Stonebriar Mall
64,136
Estimated trips in and out over four days during the PGA Championship
PGA Frisco campus
30,000
SOURCES: CITY OF FRISCO, PGA, CITY OF MCKINNEY/COMMUNITY IMPACT
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COMMUNITYIMPACT.COM
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