BUSINESS FEATURE Milk Snob Company’s products aim to appeal to parents W ith the majority of its sta consisting of mothers, chil- dren’s accessories brand Milk Snob has a distinct outlook on the needs of parents. The company, which is head- for Milk Snob’s products. She began working in marketing for Milk Snob in 2016 after being introduced to the product as a mother herself. Bevan said she hopes to oversee Milk Snob’s BY JACKSON KING
continued growth and expansion within Dallas-Fort Worth in the near future. She said that Milk Snob’s products t a variety of styles and uses with parents able to nd the products that best suit them. “Our goal is to have everything that mom wants suited for her style,”
quartered in Richardson, produces products that appeal to the wants and needs of modern parents, Chief Oper- ations O cer Babette Bevan said. “We all want to develop and create products that we feel safe buying for our children,” Bevan said. “Would I be OK with my baby using this? If the
Babette Bevan oversees operations at Milk Snob’s Richardson headquarters.
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answer is yes, then we’re comfortable putting it out on the market.” Milk Snob o ers a variety of baby clothing and products designed for prospective mothers. These
Bevan said. “We believe that just because you have a baby doesn’t mean that your style changes. We have all the things that mommight want in this new phase of her life.”
“OURGOAL IS TOHAVE EVERYTHING THAT MOMWANTS SUITED FORHER STYLE.”
BABETTE BEVAN, CHIEF OPERATIONS OFFICER
COURTESY BABETTE BEVAN MILK SNOB
COURTESY BABETTE BEVAN MILK SNOB
Milk Snob o ers a variety of children’s accessories of di erent styles to match a child’s needs. Here are some of the products one can buy fromMilk Snob. SUITING YOUR STYLE 1 The business o ers a versa- tile baby cover called Milk Snob designed to cover a baby from the outside world.
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include the 5-in-1 Milk Snob mul- tifunctional baby covers, blankets, hats and more. Its products are sold online via Amazon or its website, and through brick-and-mortar stores such as Target. The business was started by Melanie Disbrow in 2013. Disbrow developed the line’s rst product in Allen after needing a breathable alternative for a baby seat cover. She began to grow her business in 2016 after an appearance on “Shark Tank,” opening its headquarters in Richard- son in 2019. Bevan oversees operations at the company’s headquarters, which also serves as a distribution center
That personal approach to the company’s catalog helped inspire its newest products—paci ers made of silicone that also function as teethers. Milk Snob began selling the items in 2020. “We loved the concept of one piece of material, so that it’s not coming apart, not a choking hazard and it doesn’t get dirty,” Bevan said. Milk Snob also o ers a number of licensed products, Bevan said. The business partnered with Disney in 2017 and launched its rst line of Disney-branded items in early 2018. Since then, Milk Snob has added other marketable brands such as “Star Wars” and “Harry Potter.”
COURTESY BABETTE BEVAN MILK SNOB
2 Milk Snob began selling silicone paci ers and teethers that do not deteriorate while also providing easy breathing access.
Products are sold online via: • Amazon • the Milk Snob website • brick-and-mortar stores such as Target
3 The business o ers a variety of blankets and other goods, including licensed designs.
214-643-6733 | www.milksnob.com
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