Keller - Roanoke - Northeast Fort Worth | April 2023

FARMTOMARKET MEAT

The beef sold at Z Bar Cattle Co. comes from a farm in Sunset, northwest of Fort Worth. The locally- raised cows are raised without antibiotics or added hormones. Prices vary based on availability.

Tenderloins $34.99/lb

Hamburger meat $6.99-$8.99/lb

BUSINESS FEATURE

Stephen Kirkland, owner of Z Bar Cattle Co., runs stores in Keller and Argyle. (Photos by Cody Thorn/Community Impact)

Texas strip $19.99/lb

Z Bar Cattle Co. Keller butcher shop originates at Keller Farmers Market A little venture into selling farm-fresh meat at the Keller’s Farmer Market has turned into two brick-and-mortar locations for BY CODY THORN

Bavette $14.99/lb

wanted to know what the source of the beef was.” Kirkland noted the farm does not use antibiot- ics or add hormones to the cattle to produce the beef. The Keller Farmers Market oerings eventually led to a wholesale contract with a food distributor. Z Bar Cattle Co. started to ramp up production, and then that company walked away from the contract, Kirkland said. “We had hundreds of thousands of pounds in cold storage,” he said. “It was devastating.” That set in motion the start of the Keller store with construction starting in 2018, and it opened in March 2019. The Argyle location was added to make the ranch more ecient, Kirkland said. Z Bar Cattle sells beef, pork, chicken and frozen seafood as well as gourmet dog food. “I think anything worth doing is dicult, and the demand was already there; we just had to ll that demand and try to provide high-quality prod- ucts consistently at a fair price,” Kirkland said.

Tri-tip $7.99/lb

Stephen Kirkland’s Z Bar Cattle Co. Kirkland and his family raise cattle in Sunset, a rural area o Hwy. 287 northwest of the Dal- las-Fort Worth metroplex. Anywhere between 400 and 700 Angus cows are on the farm. That led to them opening the Keller store in 2019. A second location in Argyle opened in September 2022. Kirkland started in the cattle business in 2008 after graduating from Texas Christian University in Fort Worth. By 2014, he set up a shop selling a variety of meats at the Keller Farmers Market. “There was a big demand for protein and knowing the source of your protein,” he said. “We had all the infrastructure, and we had the capabil- ity. Most people that raise cattle know very little about the beef industry in terms of meat science, myself included. I knew cattle, and I knew people

Z Bar Cattle Co. 1632 Keller Parkway, Ste. 200, Keller 682-404-2090 https://zbarcattle.com Hours: Tue.-Sat. 9 a.m.-6 p.m., closed Sun.-Mon.

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KELLER ROANOKE NORTHEAST FORT WORTH EDITION • APRIL 2023