Frisco | April 2024

Community

BY SAMANTHA DOUTY

Event organizers and city ocials pose for a photo at the Frisco Lunar New Year celebration Feb. 9.

PHOTOS COURTESY MEGAN NGUYENTRINH

Meet the person behind Frisco’s Lunar New Year Frisco’s Asian population continues to grow. As a result, festivals and businesses have followed. According to data from the U.S. Census Bureau, the Asian population in Frisco surpassed 25% in 2022. That is nearly 9% higher than the city’s Asian population in 2017. With that rise in population, Frisco started hosting cultural events such as the Lunar New Year celebration, which started in 2021. Frisco’s annual Lunar New Year event brought in more than 1,000 visitors Feb. 9. Megan Nguy- en-Trinh led the charge in bringing the event to Frisco. She is the senior relationship manager for the North Texas market in Business Banking at

Bank of America. She also serves on the Frisco Chamber of Commerce board of directors. Frisco has a rising Asian population; what does that say about the city? It says a lot about a city. The sentiment was to always make sure residents feel safe and wel- comed. It’s a sentiment that folks that do move here, especially minority folks that move here, feel welcome. All cultures are welcome in Frisco. It is so beautiful how diverse and unied Frisco is. How has the business community evolved with the growing Asian American population? We’ve seen an increase in businesses come to Frisco to serve the needs of the community. A great example of that is the Frisco Ranch corridor. NewQuest Properties identied the need early on and developed Frisco Ranch in 2018 with 99 Ranch

as its anchor. Since then, ve additional fully occupied retail centers have joined that corridor serving the needs of the community, especially Asian American families. ... Otherwise, those families would have to travel to neighboring cities to do the shopping and to nd great food. The Asian-focused businesses are bringing awareness and bringing the culture to our community. What is the value in hosting an event like Lunar New Year in Frisco? At the end of the day, the value in the cele- bration is uniting and bringing the community together to celebrate the rich culture and heritage.

This interview has been edited for length and clarity. For a longer version, visit communityimpact.com .

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