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STEP BY STEP LOOK AT BRINKMANN RANCH
approximately 16 acres for city parks and 31 acres for an unknown number of Frisco ISD schools. John Landon, founder and CEO of Landon Develop- ment Company and Landon Homes, announced the plans in 2020. “It’s all about creating a great place to live [that is] very convenient to where you’d work and play,” Landon said in 2020. “We’re excited about the location and the quality of the project that we’re going to be able to build here.” How it started Brinkmann Ranch was originally Box Ranch until Baxter Brinkmann bought the longhorn-scattered land following owner Cloyce Box’s death in 1993. Its most well-known claim to fame is when it was the setting for the rst few episodes of the 1978 CBS television show “Dallas” until pro- duction moved to Parker. The original zoning for the approx- imately 637 acres being developed on the Brinkmann Ranch land was rst approved around 40 years ago, Devel- opment Services Director John Lettel- leir said. “This [land] had old zoning on it— zoning that was approved back in the late ‘70s, early ‘80s,” Lettelleir said. That zoning allowed for 17,822 apartment units. Since then, agree- ments between Brinkmann Ranch representatives and the city reduced the number of multifamily homes allowed on the property by about half, Lettelleir said. “The big thing that bene ts the city is it’s not going to have all these apart- ments [like it] was originally zoned,” Lettelleir said. Further agreements between Landon Homes and the city in 2020 reduced the number of multifamily homes to a set maximum of 2,480.
JUNE 2020 Projects o cially announced
FEBRUARY 2023 Tom Thumb groundbreaking
1970 Original zoning for ranch approved
1978 CBS show “Dallas” lms rst ve episodes at Brinkmann Ranch (then called Box Ranch)
1993
MARCH 2020 City approves development agreement
MARCH 2024 Tom Thumb, retail spaces projected to open
Owner Cloyce Box dies; Baxter Brinkmann later buys and renames ranch
SOURCES: CITY OF FRISCO, CENTERGY RETAIL COMMUNITY IMPACT
The land was once used for the TV show “Dallas” in the late 1970s.
The ranch was renamed after Baxter Brinkmann purchased the land.
City and project leaders celebrated the Tom Thumb groundbreaking in February.
COURTESY DOUG BOX
COMMUNITY IMPACT STAFF
ALEX REECE COMMUNITY IMPACT
“THE DEVELOPMENT OF THE BRINKMANN RANCH AREA IN GENERAL ... OPENS UP A LOT OF OPPORTUNITIES.” CHRISTY LARA, DIRECTOR OF PUBLIC RELATIONS AT TOM THUMB
Today, plans for the development include 2,200 multifamily homes to accompany 2,500 single-family homes. Creating community For the supermarket chain Tom Thumb, the growth at Brinkmann Ranch is a chance to bring something new for its residents near Lexington Village, said Christy Lara, director of public relations at Tom Thumb. “The development of the Brink- mann Ranch area in general … opens up a lot of opportunities,” Lara said. The Tom Thumb store broke ground on Feb. 16. At its groundbreaking, Mayor Je Cheney said the store would ll a need for nearby shopping and
food as the area continues to develop. “A unique part of this part of our city is the [Brinkmann] Ranch down the street that creates this huge void,” Cheney said at the groundbreaking. Part of the grocer void is due to the newer developments being brought into the area, Centergy Retail Presi- dent West Miller said. Both Miller and Matt Enzler, Trammell Crow Residen- tial senior managing director, were present at the groundbreaking to rep- resent the incoming features of Lex- ington Village. “With what John Landon has done with Landon Homes, and Lexington and Lexington Country, and what he’s doing now on the Brinkmann Ranch
within our Lexington community, there’s a huge grocery void,” Miller said. Until Tom Thumb opens in 2024, the closest grocery stores to Brink- mann Ranch are about 2 miles away, Miller said. “Brinkmann Ranch, Coit and Main, Coit and Eldorado, all these residents have to travel a pretty good distance to get to the rst grocer,” Miller said. Once built, developers hope the Tom Thumb will also become a local neighborhood store for the residents in the area, Lara said. “This particular Tom Thumb, it’s really going to be a walkable site,” Lara said. “There’s an opportunity for us to partner [with] the master plan for the
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