BUSINESS FEATURE Cookie Society Frisco shop to open second location after year of growth I n April 2020, Frisco residents found comfort at the curb of the newly opened Cookie Society, a boutique bakery made famous with its creative avors and fun, friendly atmosphere. Nearly two years later, the passion project of hus- band-and-wife co-owners Je andMarissa Allen has grown, opening its doors to hundreds of customers each week and seeing sales boomboth in-store and through nationwide online orders. The bakery plans to take yet another big step early this year with the opening of a second store in Addison, the couple said. Cookie Society is the result of Marissa Allen’s quest tomake the ultimate cookie recipe. She describes it as a perfect alchemy of texture, quality ingredients and creative avors. Customers are treated to a rotating menu of unique cookie creations, frombanana pudding to red velvet cheesecake to special seasonal treats. To date, the bakery has introduced roughly 100 new cookie avors, with a brand new avor added to the mix almost every month, Marissa Allen said. “I know some people go to their favorite bakery because they’re always going to get their favorite item, but we want to provide that experience for you to nd a new favorite every single time you come in.” she said. “I think that sets us apart.” In its early days when online only, Cookie Society shipped out about 10 boxes a week to its online customers, said Je Allen. Now, it is sending out about 2,000 boxes a day. They have come a long way in-store, too, withmore than 200 customers each day. The bakery has also earned national praise, landing a spot on OprahWinfrey’s annual gift guide in 2020. But the most exciting part for Marissa Allen is getting tomeet Cookie Society’s customers with the storefront on Dallas Parkway. She said she has people who stop by on the same day every week. When the bakery sells cinnamon rolls on the third Sunday of every month, a line of regulars runs down the street. “At this point, you’re meeting friends,” she said. BY AMBER FRIEND
More than cookies Cookie Society has more than 100 avors of cookies that it sells on a rotating basis. The Frisco shop also bakes:
Bars Brownies Oatmeal creampies Cookie cakes Cinnamon rolls
Cookie Society started out as an online business and then expanded with the Frisco storefront. It is now opening a second location in Addison. (Photos by Amber Friend/Community Impact Newspaper)
“I KNOWSOME PEOPLE GO TO THEIR FAVORITE BAKERY BECAUSE THEY’RE ALWAYS GOING TOGET THEIR FAVORITE ITEM, BUTWE WANT TOPROVIDE THAT EXPERIENCE FORYOU TO FINDANEWFAVORITE EVERY SINGLE TIME YOU COME IN.” MARISSA ALLEN, CO OWNER
Husband and wife Je and Marissa Allen own Cookie Society in Frisco.
Cookie Society 9320 Dallas Parkway, Ste. 160, Frisco 214-618-0651 www.cookiesociety.com Hours: Tue.-Sat. 11 a.m.-8 p.m., Sun. noon-5 p.m., Mon. closed
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9410 N Dallas Pkwy FRISCO, TX (469) 388-1131 StumpyshhFrisco.com ENJOY A UNIQUE DATE NIGHT THIS VALENTINE’S!
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