Family-friendly focus Family is a key focus at the mall, said Rekesha Pittman, who oversees the mall’s events and marketing. Pittman plans events to bring people into the mall and the mall’s amenities, such as the indoor playgrounds and continual music that keeps people there, she said. “We’re embracing the name that we are Music City Mall and making sure that our music is the type of music that people do want to come up to hear in person,” she said. The mall has several musicians play- ing throughout the mall during the day. “Our musicians are bringing people in, but I think people are even sur- prised at some talent,” Pittman said. The mall has a number of events that are family-focused throughout the year, Pittman said. Holt, who owns The Hair Box and I Feel Pretty Kids Spa and Entertain- ment, said these events are great for her business as it drives people in her doors from exposure. “I’m just thankful,” Holt said. “I’m very happy. We don’t plan on going anywhere.”
will go toward professional services master-planning, Samples said. The city is not an owner in the mall, so city officials do not control the proj- ect’s timelines. Ultimately, it’s the owners deciding on the timing of any redevelopment. For now, mall officials are still focused on making the mall foremost a place for local business owners to grow and be a part of the community. Local shops It was during the pandemic that Music City Mall officials started shift- ing away from a traditional mall. Many of the businesses started as pop-up locations or kiosks in the mall, and they have now opened store- fronts. For many, it is the first chance business owners have to open a brick- and-mortar storefront, the mall’s General Manager Natalie Boyer said. “We literally have so many people beating our doors down, looking for space, looking for that opportunity, looking for that great thing,” she said. “We’re super aggressive with the price, but we also are a place where we have great weather because we have climate control.” Music City Mall, previously called Vista Ridge Mall, was purchased by
ICA Properties Inc. in 2017 for $17.3 million through an online auction. ICA Properties is an Odessa-based real estate management company. The mall was purchased outright, which means the company does not have major overhead expenses, Boyer said. Now, Boyer and her team can focus on local businesses. “We’re focused on helping those small businesses, and because we don’t have this ginormous note hang- ing over our head, we’re able to act quicker,” Boyer said. “We’re able to make decisions; we’re able to be pro- active in the events and all the things that we do at a level you’re not going to get anywhere else.” The mall, as of July 7, has 24 open lease spaces, according to ICA Prop- erties. However, a number of leases are in the works, and the leases move quickly, Boyer said. Since January, a number of stores have opened in Music City Mall, including Juss Shoes Purses and Accessories, Mango’s 4 Men Boutique, Anime Yankii, LK Boutique, All Things Corned Beef, Flavors of India, All in One Boutique, iCompete and more. “There [are] so many traditional malls around us,” Boyer said. “We want it to be something new and different.”
EVENTS FOR THE FAMILY
Music City Mall started hosting family- friendly events as a way to bring families to the mall. July 16 Balloon Twist 2-6 p.m. Will Baffle Magic Show 2-6 p.m. July 19
July 24 Kids, Krafts and Stores 1-3 p.m. Balloon Twist 2-6 p.m. July 30
Music City Mall Mixer and Jam
Vendor event 11 a.m.-6 p.m. Balloon Twist 2-6 p.m.
Session 5-7 p.m.
July 23
Balloon Twist 2-6 p.m.
SOURCES: CITY OF LEWISVILLE, MUSIC CITY MALL/ COMMUNITY IMPACT NEWSPAPER
opportunity for larger-scale redevel- opment, Lewisville’s Economic Devel- opment Director Marichelle Samples said. The city is looking at incentives and potential ideas to jump start rede- velopment projects, but those plans have not been identified yet. The funds approved by the council
For more information, visit communityimpact.com .
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