Frisco | May 2025

BY JACOB VAUGHN CONTRIBUTIONS BY SAMANTHA DOUTY

The impact

What they’re saying

Stay tuned

Jackson said the city and Hall Group will now have to find someone to design the expansion plans. “That’s the next step really to figure out who that person, group, company, organization will be,” she said. Jackson said area residents can continue looking forward to events at the park and there will be even more opportunities for programming when the expansion is complete. For now, staff at the park are focused on booking regional music acts, but they could think bigger with the expansion. “I don’t see why we couldn’t have a traveling band,” she said. “Those are definite future goals.”

The expansion will need to be finished within two years of the city issuing the permits. Construction on the park expansion is anticipated to finish in June 2028. It’s estimated the park could add tens of millions of dollars in direct spending to the region’s economy by injecting more visitors into the area who will participate in the local economy, according to the Kaleidoscope Park Foundation. Shawn Jackson, executive director of the Kaleidoscope Park Foundation, said there were more than 15,000 people at the park for its opening weekend. On a Saturday or Sunday when the weather is nice, Jackson guesses 2,000 or more people visit the park through- out the day. “I’m pretty surprised at how quickly people are activated in the park and engaged with all of the things that we’re doing,” Jackson said. Jackson said the park is drawing people from all over the Dallas-Fort Worth metro area.

“When you do these public-private partnerships, it allows you to add community amenities at a

lesser cost. I think you’ll continue to see ongoing collaborations like this as the Frisco community continues to build out.”

JEFF CHENEY, FRISCO MAYOR

“With all the programs that we have going on, everybody’s really enjoying them ... things have been really successful.” SHAWN JACKSON,

Park development and expansion

Fall 2021 Construction begins

EXECUTIVE DIRECTOR OF THE KALEIDOSCOPE PARK FOUNDATION

Fall 2024 Park opens March 2025 Frisco City Council approves park expansion Early 2026 Expansion construction begins

1M 200 $30M

“We’re reimagining Hall Park to have more of an experience ... It was amazing to get to this point.”

residents/visitors over next five years

free programs and activities yearly

BEN BREWER, CHIEF OPERATING OFFICER FOR HALL GROUP

June 2028 Anticipated construction completion

in direct spending to region’s economy

HBC Generators: HBC GENERATORS.COM

SOURCE: KALEIDOSCOPE PARK FOUNDATION/COMMUNITY IMPACT

SOURCE: CITY OF FRISCO/COMMUNITY IMPACT

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