Frisco | May 2025

Frisco's $14M park plan From the cover

The background

The overview

Mayor Jeff Cheney said the city approved its updated commercial open space ordinance in 2017, which requires usable open space to be implemented in all future commercial projects. For example, city code could require 10% of a commercial lot be dedicated to open space. Kalei- doscope Park is an expression of this ordinance, Cheney said. Anchored by its “Butterfly Rest Stop” art instal- lation, the park sits on 5.7 acres of land. Since it opened, Kaleidoscope Park has been a regional draw that is sending visitors to other attractions in Frisco, such as The Star and the Rail District. Nearly 23% of Kaleidoscope Park visitors also visited Frisco’s Center at Preston Ridge shop- ping center, which is tracked with cell phone data.

Kaleidoscope Park cross visits between December-February

Kaleidoscope Park is set for a $14 million expansion less than a year after opening. Officials said the park is being expanded because it has been so popular. About 1.44 acres will be added to the park, along with new landscaping and amenities including: • Water feature • Outdoor video screen • Stage • 1,100 space parking garage The $14 million will fund the general park expansion and the Frisco Economic Development Corporation will foot the bill for the $7 million parking garage. Both the Hall Group and Frisco Community Development Corporation will contribute $7 million for the expansion. Any expenses above $14 million will be covered by the Hall Group. “We don’t think cities, and in turn their citizens, should take on open-ended financial risks,” said Craig Hall, chair and founder of the Hall Group.

Comerica Center

People who visited Kaleidoscope Park also stopped by other Frisco attractions. The park saw a total of 573 visitors between Dec. 1, 2024- Feb. 28, 2025

1.6%

Riders Field

1.7%

Toyota Soccer Center

3.7%

Hall Park Hotel

4.7%

Stonebriar Centre

14.6%

The Star District

16.7%

Rail District

17.2%

SOURCE: KALEIDOSCOPE PARK FOUNDATION/COMMUNITY IMPACT

Zooming out

According to estimates by the Kaleidoscope Park Foundation, a nonprofit partner of Communities Foundation of Texas, the park could draw a million visitors over the first five years since opening in 2024. The amenities included in the expansion will add to the variety of programming offered at the park year-round, Cheney said. Once the development permits are issued for the park expansion, it will need to be completed in two years. The regional draw is one reason the city decided to partner on the expansion project.

June 7 July 5 Aug. 2 Sept. 6 Oct. 4 Nov. 1 Dec. 6 Upcoming music acts

Uptown Country (country and western) Counterfeit Radio (dance, R&B, pop, rock, and country)

Kaleidoscope Park expansion funding sources

Division 80 (80’s pop rock)

Frisco Community Development Corporation: $7M Frisco Economic Development Corporation: $7M

Emerald City (dance classics and contemporary) Echo Canyon (classic rock and country) Christmas Spectacular (holiday favorites) Havana NRG (Latin salsa)

Hall Group: $7M

SOURCE: CITY OF FRISCO/COMMUNITY IMPACT

SOURCE: KALEIDOSCOPE PARK FOUNDATION/COMMUNITY IMPACT

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