BY BROOKE SJOBERG
What’s next
A closer look
JuiceLand Originator Matt Shook said the Round Rock location will be only his fifth drive- thru, and that the co-tenancy of other Austin names were what drew him to the plaza. “That seems like the best fit for our brand, to be with those other hometown heroes,” Shook said. “P. Terry’s, Kerbey Lane and Via 313—those are our favorite guys. It’s like a little Austin up there.” Similarly, Amy’s Ice Creams CEO Alan Hixon said Lewis’ plans for Rock Creek Plaza greatly appealed to him as the company searched for a suitable place in Round Rock. “We just felt that their vision for what they were going to do with the center was really going to create a great opportunity for a destination for people in the community, because there’d be so many wonderful options there,” Hixon said. Song Campbell, a Round Rock resident who moved to the area in 2004, said she fondly remembers taking her family to the Cinemark Movies 8, and is happy that despite the recent changes at Rock Creek Plaza longtime tenant La Tapatia will remain. Campbell said she was unhappy to see another fast-food restaurant, P. Terry’s Burger Stand, move into the shopping center, and expressed a desire for more health-oriented food options to be brought in, as well as businesses geared toward activities. “I know in Austin, they have all these busi- nesses where you can go make pottery, build something with wood—creative kinds of things,” Campbell said. “There’s so many restaurants. I mean, it’s overwhelming.”
As Lewis continues to search for additional tenants to fill the shopping center, he said he’s looking into creative solutions to address parking needs for customers, but no decisions have been made yet. Lewis said he is also working to attract additional restaurants to the shopping center to fill out existing vacancies. Dermit said he hopes to preserve some of the city’s history and the legacy of the space as a treasured part of the community in the new Tyler’s location, once renovations are complete. By opening in the plaza, Dermit said Tyler’s will have a level of exposure that the company has not had before. ”Being in the Austin area with the Drag, with Westlake, we tend to be a little bit more in the neighborhoods,” he said. “Round Rock’s a little bit different for us because it is such a big area.”
BROOKE SJOBERG/COMMUNITY IMPACT
Shopping center upgrades In May, Danly Properties was awarded a facade grant match to improve the shopping center.
$2.1 million The amount of funding contributed by Danly Properties. $100,000 The amount of funding contributed by the city of Round Rock to make improvements to the shopping center.
“We do a lot of fundraisers with high schools and things like that. We’re really looking forward to just getting a little bit more engaged with that community.” JUSTIN DERMIT, DIRECTOR OF MARKETING AND E-COMMERCE FOR TYLER’S
Improvements to be made include:
Paint work
New signage
Awnings
Parking lot repairs
SOURCE: CITY OF ROUND ROCK/COMMUNITY IMPACT
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PFLUGERVILLE - HUTTO EDITION
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