Development
Rock Creek Plaza has been overhauled over the past two years with Austin-based brands. While the retail center has maintained longtime tenants ARA Diagnostic Imaging and Kerbey Lane Cafe, Danly Properties director of business development Adam Lewis has been working to bring large Texas names to the area, with a goal of creating a local community feel. Since 2021, Lewis has secured leases with business known across the state, including Tyler’s, Amy’s Ice Creams, Juiceland, Via 313, Tumble 22, Ramen Tatsuya, Velvet Taco and P. Terry’s Burger stand. “The premise is absolutely to work with as many local brands as possible,” Lewis said. Developer brings Austin businesses to Round Rock
Rock Creek Plaza The plaza included ARA Diagnostic Imaging, Kerbey Lane Cafe and other ventures before new tenants moved in. Open 1 Amy’s Ice Creams 2 ARA Diagnostic Imaging 3 Kerbey Lane Cafe 4 P. Terry’s Burger Stand
11
1 9 10
8
6
35
3
5 Tumble 22 6 Velvet Taco 7 Via 313 Coming soon 8 JuiceLand ( Space currently occupied by Mr. Gatti’s Pizza) 9 La Tapatia Mexican Restaurant
2
5 7
4
(Reopening in 2024) 10 Ramen Tatsuya 11 Tyler’s
N
The background
Justin Dermit, director of marketing and e-commerce for sports outfitter Tyler’s, said he’s heard many stories from the construction crew remodeling the old theater about growing up in the area and going to the dollar theater. The Cinemark Movies 8 located in the center’s northeast corner made Rock Creek Plaza an entertainment hub upon its opening in 1987. Lewis said he aims to make the center once again a place for people to spend time in, taking their families out for ice cream, lunch or to shop at one of the stores. Starting with the opening of Tumble 22 in 2021, Lewis has been working to curate a shopping cen- ter of Texas-based businesses familiar to Round Rock residents. Such a center, he said, fills the gap between national brands—which he has turned away—and one-off mom and pop shops. “I’ve always had this belief that these guys would do the best in a development with other brands like them,” Lewis said. “I’ve never really seen somebody exclusively do that. I felt like the shopping center in Round Rock was a really good place to try that.”
In recent years, a variety of Austin-area businesses like Via 313 Pizzeria, P. Terry’s Burger Stand, Amy’s Ice Creams and Tyler’s have or plan to open storefronts in Rock Creek Plaza.
COURTESY BRYAN SCHNEIDER
Timeline of recent openings Since Lewis began his curation of businesses in Rock Creek Plaza in 2021, seven Texas-based brands have opened or announced their future tenancy in the center. The opening date for Ramen Tatsuya has not been announced.
March Tumble 22 opens
May Amy’s Ice Creams opens
October Velvet Taco opens
2021
2022
2023
2024
January P. Terry’s Burger Stand opens
December Via 313 Pizza opens
Spring Tyler’s to open
Early JuiceLand to open
SOURCE: DANLY PROPERTIES/COMMUNITY IMPACT
20
COMMUNITYIMPACT.COM
Powered by FlippingBook