Boerne - Fair Oaks Ranch | September 2025

Business

BY ANDREW CREELMAN

A new sports card shop has just opened its doors in Boerne, lling a niche that Owner Jason Zamora said didn’t exist before in the area. Long story short After starting his rst card collection at just seven years old, Zamora said that the hobby faded as life went on. Then, decades later, his son got into Pokémon cards—and he was back into it. “He started taking me to stores to get those cards, then I saw pretty much all of the brands that I used to collect back in the day,” Zamora said. “From there, I bought a pack, and it just never stopped.” As a result, the plans for Primetime Sports Cardz were born. After primarily selling sports cards on eBay for a couple of years, Zamora said that he wanted to take a leap and open his brick-and-mortar near Fair Oaks Ranch at 27650 I-10 W., Ste. 106. Read all about it The new shop ocially had a soft opening on Aug. 29, and Zamora said that it’s still a work in progress. “I really wanted to have a place for people to come to in this community around Boerne,” Zamora said. “It keeps them from having to drive all the way down to San Antonio.” Later this fall, Zamora said that there will be a full grand opening ceremony with Spurs players and other professional athletes. What are the options? Primetime Sports Cardz has a wide selection of new and professionally graded sports cards from all major sports leagues, including NBA, NHL, MLB, UFC, NFL and more. Zamora said there are two types of card collec- tors—people who hunt for vintage nds and others who want to get the rarest new rookie cards. “We’ll be serving the interests of everyone here,” Zamora said. For people new to card collecting, Zamora said the best thing to do is learn. “Denitely do some homework and research about the kinds of cards you want,” he said. From rookie NFL quarterbacks to legendary MLB players, Zamora said there are tons of options to choose from. Additionally, Zamora has displayed several First look: Primetime Sports Cardz sells collectibles in Boerne

From new MLB card packs to professionally graded NBA cards, Primetime Sports Cardz serves the needs of all kinds of card collectors.

PHOTOS BY ANDREW CREELMANCOMMUNITY IMPACT

Primetime Sports Cardz oers a wide variety of cards, such as this vintage, signed Ted Williams card.

Owner Jason Zamora said he’s been collecting cards since he was 7 years old, inspiring him to open his own shop.

autographed basketballs, footballs, baseballs and jerseys. One highlight includes a 1996 NBA All-Star Game jersey—when the game was hosted in San Antonio— signed by none other than Michael Jordan himself. There’s also a small section for Pokémon cards on the shelves, which Zamora said is mostly for his son to enjoy.

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27650 I-10 W., Ste. 106, Boerne www.primetimesportscardz.com

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