Plano South | February 2023

DINING FEATURE

BY KAREN CHANEY

$11.95

$9.95

CUSTOMER FAVORITES

$5.95

Shake options include the Wormalicious and the S’mores Shake.

$4.95

Customers can build their own s’more with a variety of options.

“OUR MARSHMALLOWS ARE VERY FLUFFY AND MOIST. WHEN YOU EAT THEM, THEY DON’T STICK IN YOUR MOUTH, THEY MELT.” MARTHA WARE, OWNER

Skewers feature three avors of marshmallow.

Martha Ware opened the Mallow Box store front in 2019. Within ve years she hopes to franchise the business.

$8.95

PHOTOS BY KAREN CHENEYCOMMUNITY IMPACT

Mallow Box Legacy Food Hall business is built on a marshmallow foundation M artha Ware, owner of Mallow Box in Legacy Food Hall, said she did not better marshmallows,’ and started making them from home,” Ware said.

Latin Delish features several toppings in a graham cracker bowl.

buying our marshmallows to make s’mores,” Ware said. “I thought, ‘Why can’t I make the s’mores?’” The s’mores bar features eight avors of marshmallows, four cookie options, four types of chocolate bars, sauces and toppings. She also added s’more skewers, s’more bowls, milkshakes, hot drinks, cookies, fudge, trues and more. All treats feature some of the proprietary Mallow Box marshmallows. When people tell Ware they do not like marshmallows, she asks them to try hers. “I went from the most sugary thing to the most chewy stretchy thing you can imagine until I got to a recipe I felt comfortable with,” Ware said.

Mallow Box 7800 Windrose Ave., Plano (Located in Legacy Food Hall.) Email: contact@mallowbox.com www.mallowbox.com

She started giving her marshmal- lows as gifts to friends and posting her creations on social media. In 2019, she received an email from a Nordstrom sta member in Stone- briar Centre asking if she wanted to participate in a community program where the business sets up a table in Nordstrom’s to sell their wares. Until this point she was not an ocial business, but this invitation motivated her to launch Mallow Box in 2019, which led to a store front in the Shops of Willow Bend. In August 2020, she opened the current location in Legacy Food Hall. Over time her menu has expanded. “I had a bunch of customers

set out to open a business. In fact, she said, “It was a very accidental thing.” She was looking for something dierent to make for her husband’s birthday and went to Pintrest for inspiration. “I saw these marshmallows dipped in chocolate,” she said. “I tried to make them, and I really didn’t like the store-bought marshmallows. I thought the texture was horrible.” Her background is in marketing, so she researched the market for marshmallows and found there was a large market. “I thought, ‘Maybe I can make

Hours: Mon.-Wed. 11:30 a.m.-9 p.m., Thu. 11:30 a.m.-10 p.m., Fri.-Sat. 11 a.m.- midnight, Sun. 11 a.m.-9 p.m.

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