Business
BY JOEL VALLEY
Rangel shapes the brim of one his house-brand hats.
JOEL VALLEY COMMUNITY IMPACT
ROY DAVIS RD.
290
95
N
462 Hwy. 290 E., Elgin www.doublerhathouse.com
Double R Hat House owner Emilio Rangel uses steam to soften and reshape a cowboy hat.
JOEL VALLEY COMMUNITY IMPACT
Double R Hat House o ers hand-shaped cowboy hats ‘that last’ Emilio Rangel began his vision for Double R Hat House in 2016 at the age of 19 and has since grown a following, both locally and nationally. The past The idea for his own brand took shape about ve years ago, after a Mexico-based company—already
familiar with his work through Double R Hat House’s social media—reached out. “They sent me a couple of samples and we started dabbling,” Rangel said, adding that he uses customers’ feedback to improve his hats, which have been worn by popular country music artists. “There’s a lot of shops that sell cowboy hats, but we really strive to sell cowboys hats,” Rangel said. “If they’re buying hats here, that says something, because they’re hard on them. They want to have a hat that lasts and that is tried and true.” The focus For the rst few years, he largely worked alone with some help from his wife, mom and sister.
Now, Double R Hat House is truly a family-run business with friends often working on site. That evolution increased e ciency, as the business can sell between 75-80 hats a day, Rangel said. The future Rangel said he wants to continue building a community with a genuine experience. “I like to make the customer my friend. That’s how it should be,” he said. Going forward, Rangel said he hopes to purchase a property with an outdoor space to host ranch rodeos, and add more handmade cowboy products such as saddles, spurs and bits.
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