Dining
BY KAREN CHANEY CONTRIBUTIONS BY JONATHAN PERRIELLO
Heimbaker’s deli owners inspired by air travels While working for Southwest Airlines, husband and wife Eric Heimbrecht and Tracy Baker ew around the country eating deli sandwiches. “We always visited delis,” Baker said. “[Heim- brecht has] always wanted to open a deli; it’s been his dream, and we saw a need in Roanoke.” Heimbaker’s Market & Deli opened in 2022. Popular menu items Their Italian Hero Hoagie is the top-selling menu item, the owners said. Not far behind is the Frito Pie made with housemade chili using Baker’s aunt’s recipe. Also of note The couple has a strong desire to stay connected to the community, they said, and sponsor local events and police agencies. “We look for rst responders. Anything they ask of us, we’re there for them,” Baker said.
The Italian Hero Hoagie (12-inch $16.99, 6-inch $10.49) includes ham, salami, mortadella, provolone cheese, lettuce, tomato, onion, pepperoncini, mayo, vinegar, oil and Italian seasoning.
PHOTOS BY KAREN CHANEY COMMUNITY IMPACT
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310 S. Oak St., Ste. 100, Roanoke www.heimbakers.com
Frito Pie ($8.99) includes Fritos, homemade chili, pico, sour cream and shredded cheese.
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