Round Rock - Pflugerville - Hutto Edition | November 2020

BUSINESS FEATURE

BY KELSEY THOMPSON

FEATUREDPRODUCTS

Edibles: CBD gummies and hemp coee are examples of products customers can ingest for stress relief. Topicals: For centralized pain, such as lower back problems, creams can be spread on the inicted area for relief. Bath bombs: For overall body relaxation, CBD bath bombs help combat stress and promote relaxation. CBD oils: For fast pain relief or mental relaxation, oils are more quickly absorbed than edibles or creams.

Hemp coee avors sold at High Society Relief include French vanilla, hazelnut and Founders’ Blend.

SOURCE: HIGH SOCIETY RELIEF COMMUNITY IMPACT NEWSPAPER

CBD oils come in mild, moderate or mighty dosages, depending on pain intensities and treatment plans.

Tyrone and Shakana Howard aim to educate their customers about the benets of CBD while also breaking down negative stigmas surrounding the product. (Photos by Kelsey Thompson/Community Impact Newspaper)

ABCS OF CBD What is CBD?

High Society Relief Husband-wife duo oer CBD products, education in Pugerville D riving along I-35 near Pugerville, a uo- rescent green CBD sign directs drivers to High Society Relief. The business opened

Cannabidiol, or CBD, is a compound derived from hemp that is used for medicinal and therapeutic purposes.

SOURCES: NATIONAL CONFERENCE OF STATE LEGISLATURES, NATIONAL INSTITUTES OF HEALTH, TEXAS DEPARTMENT OF PUBLIC SAFETY, U.S. DEPARTMENT OF AGRICULTURE, U.S. NATIONAL LIBRARY OF MEDICINECOMMUNITY IMPACT NEWSPAPER • Talk to a doctor about potential side eects. • Ask for a certicate of analysis to check if the product was tested for THC concentrations. • Consult the label to determine which company made the product. • Check the U.S. Food and Drug Administration’s website for notices on certain products. What is the dierence between hemp and marijuana? Both hemp and marijuana plants are derived from cannabis sativa. Hemp contains less than 1% of the psychoactive element THC, while marijuana contains between 3%-15% THC. Is hemp legal? House Bill 1325 in the 2019 Texas Legislature legalized the production of industrial hemp containing less than 0.3% THC. HB 3703 added additional medical ailments and neurological disorders to Texas’ medical cannabis law. What should I know before I use it?

Less than 5% of cannabis- and CBD-related busi- nesses are owned by Black entrepreneurs, accord- ing to a 2017 study conducted by the nonprot Cannabis Cultural Association. Tyrone said that statistic is reective of stereotypes correlating CBD with marijuana, as well as heightened incarceration rates for Black people when it comes to marijua- na-related felonies. Individuals with previous fel- onies must wait 10 years after serving time before they are allowed to work at or operate a CBD shop, a mandate Tyrone said has disproportionately barred Black business owners from the CBD industry. “Think about all of the

in September 2019, and co-owner Tyrone Howard said the rst six months of operations were largely bolstered by customers driving by. Then the pandemic hit. Initially considered a nonessential business, High Society Relief closed temporarily before reopening in June. Since then, the company has been rebuilding its clientele while attracting new customers, Tyrone said. “We have had to completely start over with

customers,” Tyrone said. “But the customers that do come in—their anxiety, their stress levels, not sleeping, the worry, the frustration? It’s a lot.” Tyrone and his wife, Shakana Howard, rst thought of opening a CBD shop in part due to health conditions she faced. Shakana

“WE NEVERGOT INTO THIS BUSINESS FOR JUST THIS YEAR. WE GOT INTO THE BUSINESS LOOKING FOUR OR FIVE YEARS FROMNOW.” TYRONE HOWARD, COOWNER OF HIGH SOCIETY RELIEF

people that before now have gone to jail, who’ve gotten out or who served time, and now you’ve legalized a portion of it. It’s still THC, and it’s still something that somebody went to jail for,” Tyrone said. Alongside operating their business, the Howards

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has an unrepaired atrioventricular heart canal and related heart complications, and she was let go from her previous employer after frequent hospitalizations. The Howards were drawn to the medicinal ben- ets of CBD, which has been associated with relief for chronic pain, anxiety and insomnia. Sourcing from outside manufacturers, products include edibles, coee, joint creams and oils.

engage in political activism, volunteer work and host events at their shop centered around Black entrepreneurship. “We never got into this business for just this year. We got into the business looking four or ve years from now,” Tyrone said. “For the young people—I feel like if they can see success, if they see some- body doing that, they’ll believe that it can be done and that they can do it.”

High Society Relief 15424 FM 1825 Pugerville 512-960-6508 www.highsocietyrelief.com Hours: Tue.-Sat. 9 a.m.-9 p.m., Sun. noon-9 p.m., closed Mon.

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