BY SHELBIE HAMILTON
The impact
Looking ahead
“This will be the gold standard in amphithe- aters anywhere in the world,” Roth said of the McKinney venue. The development is projected to generate over $3 billion in local and regional economic activity in the first 10 years of operation, the release states, and is also expected to support over 1,300 jobs. “The economic benefit of a project like this when you have a destination amenity, ... that’s a big win for McKinney in generating sales tax dollars, revenues, hotel tax—all of those things which go to subsidize our general fund and tax burden for residents,” Fuller said. The city’s existing arts and recreation scene contributed to the decision to develop a venue in the city, the release states. Werner said when the city received its Texas Music Friendly Community designation in 2020, it marked a milestone in the development of the city’s “vibrant music scene.” “The arts and entertainment has always been a real focal point for McKinney,” Fuller said.
The venue will attract national touring acts coming to the south, according to the release. The venue is expected to draw in over 729,000 visitors annually, according to a post on the city of McKinney’s Facebook page. Visit McKinney Executive Director Aaron Werner said he estimates 20% of those visitors will stay overnight in the city. “We couldn’t be more excited about this state- of-the-art amphitheater and what it will bring to our community in terms of entertainment, quality of life and tourism,” Werner said in a statement. The company considers the Dallas-Fort Worth market the No. 1 priority for adding an entertain- ment venue, Roth said. The company has been working on the development of a venue in the area for over two years. The McKinney venue will be the biggest venue yet for Notes Live, which also has venues planned for Tennessee and Oklahoma as well as locations open in Georgia and Colorado. The company’s next venue, an 8,000-person amphitheater in Colorado, is set to open in August.
The McKinney City Council approved general business terms for the project on March 5 and are expected to finalize the development agreement and site plan as part of the development process. There will also be various public meetings regarding the project, per the city’s website.
March 12, 2024 Project announced
Late 2024 Expected groundbreaking
Late 2025 Show bookings begin
2026 Venue opens
SOURCE: NOTES LIVE/COMMUNITY IMPACT
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MCKINNEY EDITION
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