Frisco | January 2023

BUSINESS FEATURE Blue Door Boutique Owners say personalized service is always in style W hen women’s clothing store Blue Door Boutique shuttered its downtown and her team pivoted to curbside service. “Many loyal customers follow us on social media. We’ve always carried BY KAREN HARRINGTON

Frisco location four years ago, owner Glenda McMichael was not ready to hang up the clothing business. “My partner was retiring, and I knew running both of our locations would be a lot for one person,” McMichael said. “So we expanded Blue Door’s existing second location, which shares a space with Lakes Tennis Academy. We’ve been blessed with devoted

unique items not found elsewhere and found there was still a demand for that kind of service,” McMichael said. “We were very fortunate in that regard. Today, our social media presence continues to grow.” According to McMichael, the shop has regular customers from Illinois, Georgia, Florida

Daily posts on the Blue Door Boutique’s Instagram and Facebook pages showcase new merchandise and styling tips with items from the store. PHOTOS BY KAREN HARRINGTONCOMMUNITY IMPACT

“WE LOVE TO MIX AND MATCH PATTERNS AND STYLES, LIKE CLASSIC APPAREL WITH A BOHO TWIST OR ATHLETIC WITH A DRESSY VIBE.” GLENDA MCMICHAEL, OWNER OF BLUE DOOR BOUTIQUE

ON TREND FOR 2023 Blue Door Boutique owner Glenda McMichael described hot trends she is expecting to see in 2023.

and all over Texas. Daily posts on the boutique’s Insta- gram and Facebook pages showcase new merchandise and styling tips. McMichael and Gibbs encourage customers to

customers, and we couldn’t quite say goodbye.” Blue Door Bou- tique has a unique mix of clothing,

Floral Feminine Flowy dresses

Retro

accessories, home decor and novelty gifts for women. The store also has a selection of apparel for tennis players. “My manager, Cheryl Gibbs, and I brought the vision, fun and the per- sonalized service from our old shop to this location,” McMichael said. McMichael has a background in the clothing industry. She also owned Plano-based Fingerprints preschool from 2006-13. Several times a year, McMichael and Gibbs travel to apparel markets across the country, selecting items for the boutique. “We love to mix and match pat- terns and styles, like classic apparel with a boho twist or athletic with a dressy vibe,” McMichael said. During the pandemic, McMichael

message the boutique directly for personalized shopping assistance. “Women shop with us, not only for clothing, but for our individual styl- ing talents,” Gibbs said. “It’s import- ant to us that women feel condent. There’s nothing more beautiful than a condent woman.” The Lakes Tennis Academy on Legacy Drive showcases an easy-to- spot vibrant blue front door. McMi- chael explained the origins of the boutique’s name. “It’s funny, because when we launched the business back in 2008, my daughter was studying advertis- ing. She told us that pairing an object and a color created a memorable brand name. So, voila!”

Blue Door Boutique has a mix of clothing, accessories, home decor and novelty gifts for women.

From left, Cheryl Gibbs and Glenda McMichaels operate the store.

LEBANON RD.

Blue Door Boutique 4000 Legacy Drive, Frisco 214-705-7701 www.lakestennis.com/ bluedoorboutique Hours: Mon.-Thu. 8 a.m.-9 p.m., Fri-Sat. 8 a.m.-7 p.m., Sun. noon-7 p.m.

WARREN PKWY.

COMMUNITYIMPACT.COM