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ABA therapy can make your newyear happy.

Representatives associated with the FIFAWorld Cup recently toured the Toyota Soccer Center in Frisco. (Matt Payne/Community Impact Newspaper)

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FIFAvisits Frisco to evaluate region to host 2026World Cup

There is hope! And you’ll find loads of it at The Behavior Exchange.

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BY MATT PAYNE

Cup would be to allow competing teams to “live and train” in Frisco in the time surrounding matches, according to Dill. He added Frisco’s National Soccer Hall of Fame could spur media events and visits from fans attending matches. The campaign is also seeking to establish the World Cup’s Interna- tional Broadcast Centre in DFW. Dill said the IBC would be a central location for an estimated 10,000 media members. World Cup matches in the area means team players, ocials and fans will need somewhere to stay, Dill said. Visit Frisco ocials believe the sporting event could trigger a major boost to the region’s hotel industry. “We really believe as a local organizing committee that we’re going to have hotels impacted by all of these activities,” Dill said. “Any hotel, probably within a 200-mile radius, is going to have some sort of impact.” FC Dallas President Dan Hunt had similar thoughts. The leader of the local soccer team said he believes the World Cup would be a great “sales pitch” for FC Dallas and Frisco. “If this is their base camp, you’ll have a number of fans who pick the area, stay here in Frisco ... and hopefully get to watch the team train,” Hunt said. Hunt said FIFA asked follow-up questions Dec. 7 related to the region’s facilities. “This is a great way for the taxpay- ers to get a return on their investment in their local sports teams,” Hunt said.

Representatives associated with the FIFA 2026 World Cup are expected to determine which regions host games in the rst quarter of 2022. Visit Frisco, the city’s marketing arm, has joined several North Texas organiza- tions in an eort to host matches at AT&T Stadium in Arlington. In late October, representatives toured the Toyota Soccer Center in Frisco, leaving city leaders optimis- tic on hopes to recruit World Cup matches to the Dallas-Fort Worth region. The games could trigger an estimated $415 million economic boost to the DFW metroplex, according to data from the Dallas Sports Commission. In total, 17 regions are bidding for 10 slots to host World Cup matches, said Josh Dill, Visit Frisco director of sports and events. Dill said ocials with FIFA; the Confederation of North, Central American and Caribbean Association Football; and the U.S. Soccer Federa- tion toured the National Soccer Hall of Fame and Toyota Stadium at 9200 World Cup Way alongside FC Dallas and city leadership. From there, Dill said they toured Fair Park in Dallas, Sundance Square in Fort Worth, AT&T Stadium and other potential training sites. “We think we put our best foot for- ward,” Dill said. “We feel very strongly that we’ve done what we can to make this happen for the DFW region.” The primary role Toyota Stadium would play in the 2026 World

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Last year was kind of

Here’s to a less hairy 2022 Happy New Year !

FRISCO EDITION • JANUARY 2022