Keller - Roanoke - Northeast Fort Worth | April 2025

BY CODY THORN

What they’re saying

How we got here

Faber remembers coming to the rst race at TMS in 1997. There wasn’t much to do before or after the race, he said, recalling people parking in Roanoke and walking nearly 5 miles to the venue. “With development nowadays, especially with new stadiums, it’s mixed-use,” he said. “When [Smith] built this, you had to think about if they’d come.” Now the facility has an impact beyond NASCAR and hosts auctions, barbecue contests, truck shows, David Starr’s Racing School, dirt track racing and celebrity clay shooting, according to the speedway’s website. ”Visitors spending contributes to jobs and tax revenues in the region, enhancing Roanoke’s devel- opment and fostering community engagement,” Roanoke Mayor Scooter Gierisch said.

Many TMS guests visit local spots before and after events— 20.8% go to Buc-ee’s exiting the venue.

34.7% Home 12.4% Buc-ee's

32.3% Home 20.8% Buc-ee's

3% Champions Center

3.9% Champions Center

Texas Motor Speedway

2.1% Work

1.3% DFW Marriott Hotel

2.1% DFW Marriott Hotel

1.3% Texas Roadhouse

SOURCE: PLACERAICOMMUNITY IMPACT

“People always make me feel at home here. It’s the only place my family and friends can actually drive from Mexico.” DANIEL SUAREZ, NASCAR CUP SERIES DRIVER

New Renovation

The impact

Fort Worth

Buc-ee’s opened in 2016, according to the Texas Department of Licensing and Regulation, and Tanger Outlet Mall opened in 2017 across from TMS, the company website states. Buc- ee’s is expanding while stores are being built nearby, according to previous reporting. “A lot of things happened that’s been part of our master plan, but a lot of things like Texas Motor Speedway that we would’ve never envisioned in the early days has added to the whole array of oerings and has a lot to do with the growth,” Hillwood president Mike Berry said.

Hutchins BBQ

35W

Einstein Brothers Bagels

TMS

Chick-l-a

Kurogi Ramen and Sushi

Northlake

“[TMS] attracts millions of visitors annually, boosting local tourism and generating substantial economic impact.” SCOOTER GIERISCH, ROANOKE MAYOR

114

Dallas Stars Multisport Center

CHAMPIONSHIP PKWY.

Miniso

Buc-ee’s

Roanoke

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KELLER ROANOKE NORTHEAST FORT WORTH EDITION